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January 14, at 9: While marketers have more technology options at their disposal than ever beforethe flip side to that is:



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In Zombicidesome weapons are considered "dual" the pistols, machine pistols and the Sawed-Off Shotguns for guns. The pace of change in this field is breathtaking. Next time you go to an arcade that offers 2-player shooting games, and the guns can be operated 1-handed aka reload by shooting the bottom of the screen, not pump actionload quarters into both and see how easy it is to aim and track targets. 7 inch android phones how to unlock Using big data analytics, Pursway gives companies a way to determine pockets of purchase influence — the customers most likely to drive additional sales and the prospects most likely to respond to offers and buy — based on the simple concept that friends buy what their friends buy. Happy New Year, William!



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Then again, with her magic and Striker Unit, she's strong enough to do it, and her battle tactics seem to revolve around unleashing massive amounts of ammunition at close range to destroy targets. A strong enough Super Soldier could even dual wield heavy machineguns.







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Thank you for taking the time to compile and provide structure around all of the myriad offerings. RTB House is a technology agency with worldwide operations. As noted on the page, his nickname came from carrying two loaded weapons so he didn't need to immediately reload, while in combat, rather than because he used both simultaneously. Such a helpful resource, Scott!







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25.01.2018 - One prediction is that some of the first generation marketing automation players will likely acquire several of these second generation players — to achieve further reach and hedge their bets on product design choices. Averted in the unattributed old West saying: January 9, at 2: Several times in Stargate Atlantis Dr. I hope you are the kind of person who will be open to a little constructive criticism from an information design standpoint.









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05.02.2018 - December 29, at 1: Given that each only held a single shot, it's fairly justified. Thank you for the insightful work, it has been a great education into the evolution of marketing. Regrettably, I do not have such a listing at this time. For the Agile Project Mgmt.











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Gundam 00 is fairly fond of this one. Both Gundam Dynames and Cherudim Gundam akimbo a pair of beam pistols. Gundam Arios has two double barreled beam rifles and a pair of beam gatlings mounted in each arm.



Not to be trumped, Gundam Virtue and Gundam Seravee are both capable of using two beam bazookas at once. Gundam Zabanya which succeed Dynames and Cherudim can not only akimbo two of its 10 Rifle Bits, but also break them down to Pistol Bits for the same purpose.



It gets blasted by a beam rifle and falls over backwards dead. Fellow hitman Bunji Kugashira and antagonist Brad Wong do as well the latter using decorative gold and silver revolvers, and all are insanely good shots.



When Brandon is resurrected as the deadman called Beyond the Grave, he still dual-wields a pair of even bigger handguns, the Cerberus. In the Gunsmith Cats manga Rally Vincent manages to thoroughly debunk both Guns Akimbo and Gangsta Style techniques while moonlighting as a firearms instructor.



Ironically, this actually gets her fired, since the shooting range owner makes his real money selling lots and lots of ammo. Alucard in Hellsing does this with two humongous pistols, a.



He can get away with it due having immense strength and reflexes because of his vampiric nature. In another example, Seras Victoria takes this trope up to eleven against Millennium's blimp when it makes its assault on the Hellsing Manor.



If one Harkonnen is overkill, what's two at the same time? Oh, yes, he can really kill. In Kurohime, the Sidekick Zero uses four guns, and combines this with improbably fast shooting and Improbable Aiming Skills to shoot the guns out of the hands of whatever mooks happen to be around.



Justified in that she trained herself in ambidextrous shooting from a young age, and her mentor recognized this as her special skill and organized a custom-made dual Device for her. Gatling Good plus rocket launchers combined in one weapon which she has twice.



The eponymous heroine of Madlax does this all the time, wielding a pair of custom SIG Ps into every gunfight. The accuracy issue is irrelevant when you consider that her gun dancing style frequently has her shooting people with her eyes closed while facing in a different direction.



Mana Tatsumiya often dual-wields Desert Eagles when fighting in close range. These may or may not be Airsoft replicas, however. Yuuna also dual wields pistols at various points. Klaus is portrayed with two guns fairly frequently in the art and omake of Maiden Rose but always seems to drop back to just one in actual combat.



Which he uses to tear up the battlefield. Asuka starts off her showdown with the 14th Angel firing one rifle, but with a bunch of weapons stacked behind her probably a 7 Samurai Shout-Out.



As she runs out of ammo, she progresses through giant machine-guns akimbo to multi-shot bazookas-akimbo. Unfortunately for her, it's So Last Season. Kirika does the "New York Reload" empty one gun, then switch to another version in Noir.



Justified, as she's up against an absurd number of mooks and doesn't have time to reload. In a One Piece flashback, Genzo desperately fires two pistols at Arlong in an attempt to save Bellemere's life, but Kuroobi blocks all his shots and slashes him with a sword.



Later in the manga and chronologically since it's not a flashback Nico uses her Dos-fleur to wield four pistols at once. This is the only time we ever see Luffy and Zoro even carry guns.



Not to mention how those who hardly fight with weapons, such as Sanji, actually using a weapon. She's not terribly accurate, but then, neither is Panty when shooting at her. Note that in order to do this, due to the nature of the weapons, she has to wear two pairs of panties at all times.



Mami in the third episode of Puella Magi Madoka Magica, with an entire arsenal of conjured flintlock rifles, which she wields Gun Kata style. Soul Eater 's Death the Kid does this, holding both guns upside down and pulling the triggers with his pinkies.



Kid is so obsessed with being symmetrical at all times that he literally will not fire unless he is wielding both guns. He is psychologically incapable of not using Guns Akimbo. In Strike Witches, Gertrude carries two heavy machine guns into battle.



Then again, with her magic and Striker Unit, she's strong enough to do it, and her battle tactics seem to revolve around unleashing massive amounts of ammunition at close range to destroy targets.



Vash the Stampede in Trigun A Cattle Punk setting, on some very rare occasions, uses two weapons at once. In fact, since his left hand is a gun, and he carries his favored weapon in his right, he's basically dual wielding at all times, even if he doesn't usually use both at once.



And Knives once uses two world-ending beam cannons at once. Livio's alter-ego Razlo takes this trope even farther, having a cybernetic arm grafted to his back so that he can triple-wield three massive, six-foot steel cross Punishers.



Wolfwood also gets into this at least once with the pistols hidden inside his own Punisher. Said guns are HandCannons and he's extremely good at using them given that he's an android, this probably qualifies as a Justified Trope.



Two hands, two guns. It is as God intended it, no? The eponymous Marquis, Vol de Gaulle, in Guy Davis' comic uses two gattling gun-like Baroque-carved pistols to fight the "Devils" that may-or-may-not be plaguing the city, which he uses either akimbo or in combination with his sword.



Also, another Sin City story, Family Values, includes a double-Uzi assassination, which is a deconstruction, as the collateral damage caused by it is why Dwight and Miho go after the guy responsible.



At one point Dwight's. In Silent Night Marv wields two. The Punisher uses this trope frequently, as far as back in the cover of the first issue of his first series. Agent Venom switches back and forth between this trope and the proper way to use a gun.



This is one of Grifter's favorite tactics. He will almost never be seen without a gun in each hand. Scud the Disposable Assassin came factory-equipped with a pair of full-auto machine pistols, and knew how to use them right.



Scud actually takes it up a notch in one issue, where he wields four guns at once. Two in each hand, with his trigger fingers going through both guards. After the job of The Grim Reaper was passed down to him, his new guns were forged from the old Angel of Death's sword, making them perfectly accurate.



And perfectly deadly - they could kill anyone, even entities who were technically immortal. If someone was already technically dead, they could survive, but it still hurt like a son of a bitch.



Garth Ennis has been quoted as saying it was a mistake to have the Saint shoot Cassidy early in the series; it was before he'd figured out what he was writing and there's really nothing and no one that can survive.



It's not like those guys he kills later can be defined as biological lifeforms, and honestly, how would you explain that his guns can kill you-know-who but not a little undead vampire?



Hush, a Batman villain, uses two handguns. Two-Face, in keeping with his obsession with duality, is also known to use two guns. Post-resurrection Jason Todd frequently does this. Black Mask use double handguns as his signature weapon.



The Battle for the Cowl event has multiple peope dressed up and claiming to be Batman. Jason Todd's "hat" is being the Batman who dual wields guns. Kang the Conqueror uses a dual minigun that's light enough to fire with one hand, preventing the need to dual wield, but he sometimes holds an additional gun in his offhand, because he can.



Of course, he also uses two katanas, two sais I think maybe he really, really likes twos. Then again, he can also kill you with his bare hands. But how many hands does he have? Makita, a character from The Red Star, occasionally dual-wields pistols.



Typically characters in the X-Wing Series will stick to one blaster at a time, though some will carry more than one around. Corran, like Wedge, even crosses his arms while firing at two different targets.



They're part of Corsec - think police - so this is probably all Rule of Cool. It's worth noting that just a page later Corran holsters one blaster to try and make a sniper shot with the other, and when making an attack on more thugs, where they aren't rescuing anyone being held down, no one dual-wields.



A bit of Lampshading goes on when he fails to hit one of Galactus ' heralds, and Misty Knight points out how difficult it is to aim while firing two guns.



Deadshot, a member of the Secret Six and the Suicide Squad, fights using dual wrist-mounted machine guns. A frequent tactic of Jonah Hex. Vette carries two blasters and is rather proud of her skill with them.



Though she typically uses both at once, she does switch to one on occasions when accuracy is important. In an odd instance that is presumably a case of Rouge Angles of Satin, Dark "jumped out of a kimbo with guns".



Zig-Zagged in the Doctor Who fanfic Gemini. Badass Normal Damien tries to dual-wield handguns and misses his shots, while Supervillain Captain June Harper dual-wields high-end assault rifles and makes her shots.



In The Coalescence she wields twin pistols of an unspecified caliber. Justified because she gains Improbable Aiming Skills from the dampener removal. Equestria - Pink Eyes, there is a griffin mercenary named Henrietta who does this after she obtains her dead father's gun.



That light things on fire. In Fractured characters do this because they are just that badass. In Origins everyone dual-wielding heavy machine guns has the excuse of mass effect-based weaponry and kinetic stabalizers.



Pessimal, the trademark of Assassin Miss Alice Band, herself a Lara Croft Expy, is her use of two pistol crossbows held and deployed in the same manner in which Lara Croft holds her pistols.



Alice, a barely-there canonical character, is developed much more in these stories as Assassin, adventuress and Stealth Archaeologist. Advent Children features Yaz oo, who gets bonus points for utilizing his Gun Blade, Velvet Nightmare, along with that of his brother Loz.



This was the signature move of silent movie cowboy hero William S. He does it in Hell's Hinges, does this when, filled with righteous anger, he charges into the dance hall that doubles as the Big Bad 's headquarters.



He does it in The Bargain when he robs a crooked casino of the money lost at its roulette table. This trope is a staple of Heroic Bloodshed films, especially those made by John Woo.



John Woo's first use of Guns Akimbo happened during A Better Tomorrow, where Chow Yun-Fat's most memorable character, Mark Gor, blows away a restaurant full of bad guys to avenge the betrayal that got his friend Ho sent to prison.



At one point during the movie, Chow Yun-Fat used at least six Berettas, discarding one pair when he was out of bullets and pulling out another pair to continue kicking ass. In the first Stranglehold trailer, this part of the movie was homaged by Woo himself with Tequila.



The only time he wields two guns is because he already had his backup weapon drawn and only kills one guy this way. He even uses the same service weapon throughout the movie — and he reloads it!



Mind, the film is a much more straightforward crime drama compared to many of Yun-Fat's other movies, with only a pinch of Heroic Bloodshed thrown in for flavor. Also appeared in Mission: Also used in Broken Arrow during a gun fight in a copper mine.



Lightning draws, blind trick shots, and two guns at the same time. El Mariachi in Desperado, who draws two Rugers from his sleeves in order to blow away an entire bar full of bad guys.



Even moreso in the sequel, when he dual wields a sawed off shotgun and a sub-machine gun during a shootout! The Blade series features this frequently.



When Blade isn't killing vampires with his blades, he's usually dual wielding pistols or customized sub-machine guns. In part 2, aside from Blade, Scud is shown dual wielding a pair of Desert Eagles when investigating a noise outside his van, Nyssa wields a pair of machine pistols, and Reinhardt tops them both by wielding a pair of Berettas with huge blades built into them!



In Blade Trinity, both Abigail Whistler and Hannibal King occasionally dual wield revolvers, Abby's being regular guns and King's being heavily customized versions. One of the characters in The Usual Suspects shoots two different people at the same time, with one bullet each from two different guns.



During the dock raid, Keaton stealthily keeps his hands in his pockets and then shoots two men at the same time with guns hidden in his jacket. Russell Crowe 's character in The Quick and the Dead does something very similar.



Appears a lot in Hot Fuzz. Then again, it's a comedy. For an example of how silly it gets, one character fires two pistols while riding down the street on a motability scooter.



Then there's the part where Nicholas Angel briefly dual-wields pens. Notably, when Angel's character does fire two pistols at once, he doesn't hit anything until he puts one away and takes an aimed shot with the other gun.



Fire enough bullets and hope to hit the target. Dick Seaton and Marc C. DuQuesne, mortal enemies at all other times, stand side-by-side with guns akimbo in The Skylark of Space, each with a pair of forty-fives loaded with extremely potent ammunition.



Lampshaded in the sequel by DuQuesne himself, when he describes to an underling how Seaton has been practising his Gun Fu for a very, very long time. Not just that, but: You know I am handy with a gun myself?



You're faster than I am, and that's saying something. Well, Seaton is at least that much faster than I am. Description of just how fast follows. In Auction Kings, the muff pistols were designed to be used in this manner.



Given that each only held a single shot, it's fairly justified. Sadly they run out of ammo so he gets out a pistol. Which also runs out of ammo. Who dual-wields laser pistols. But for the ultimate extreme, Teal'c was once seen wielding two Ps although he only fired one at a time.



In fact, other episodes feature Teal'c firing two Jaffa staffs, and even two MP7s simultaneously. The Daniel Jackson example is something of a subversion as he is still in his "incompetent archaeologist" phase and does more damage to the walls.



Teal'c is repeatedly shown to be stronger than almost any human could be; he also needed to be covering two hallways simultaneously. Fabrique Nationale, the manufacturer of the P, produced an advertisement video that showed a man firing two Ps at once on full automatic.



This was intended only to demonstrate how the 5. Cameron Mitchell also uses two guns while fighting zombies in the th episode. Justified in that this was an Imagine Spot, so practicality isn't exactly what he was going for.



Justified-ish considering that they're energy weapons with no recoil. In this case, one of the weapons is his signature Traveler blaster and the other is his native Satedan BFG designed specifically to kill Wraiths.



Several times in Stargate Atlantis Dr. McKay is shown using dual pistols. Granted he is shown to miss more than he is to hit. A Wraith does this with two assault rifles.



Somewhat averts most of the problems with the trope. Wraiths are much, much physically stronger than humans. He is completely inaccurate, doesn't fire enough shots for reloading to be an issue, and never fires or even raises both guns at the same time.



Basically seems to invoke the trope to avoid the need to reload, which he would have if he only had one gun. Starbuck wields dual pistols and on Caprica, dual Scorpion SMG's on several occasions; the problem with this technique aiming-wise is shown during a terrorist siege, when she accidentally shoots another main character.



Jayne also dual-wields two oversized assault rifles in the first issue of the Better Days comic. In the penultimate episode of Alias Peyton uses two machine pistols to execute the leaders of Prophet Five.



The one time Homicide: Life on the Street featured someone firing two guns at once, it was a maniac shooting up several police officers in the third-season episode "The City That Bleeds". Justified use in Terminator: Justified in the sense that its both a Terminator and a dream sequence.



In In Plain Sight, both the lead character and her partner pull out their backup weapon in order to drive off some assassins coming after the witness they're protecting.



In the Power Rangers Time Force and Wild Force teamup Jen, the Time Force Pink Ranger and leader of the team, uses two Chrono Blasters to shoot down the Putrids, and as such it is an example of Fanservice Keeping in mind that the character is using Laser Pistols opps, I mean Blasters which have little-to-no recoil at general fire power mind you and comes from the future where humans have perfected DNA modification technology, it's not too far a stretch to make it a plausible situation.



Another example involving Jen comes in the episode where she goes on a little revenge kick, complete with slow-motion shots and a jumping split while firing in midair in the John Woo style. Also with The Power Rangers S.



In Angel, Wesley sometimes uses two guns in the fifth and final season, in the episode "Lineage". It only kind of works, but it was pretty Badass. In the fifth season episode "Lineage," we get a This Is Reality incident when Wesley starts shooting his two guns at once, and Fred points out she'd rather have one of them.



Then she gets shot. In the first episode of Star Trek: Enterprise Captain Archer is seen brandishing a phase pistol in each hand during the fight in the snow, having taken one used by an injured crewmember he and the others were escorting to safety.



Day Two of Torchwood: Children of Earth has Gwen jumping out of the back of an ambulance and firing with a gun in each hand. Gwen also ends up firing two guns after Captain Jack teaches her how to shoot in the first series.



In an episode of NCIS, Ziva uses both her primary weapon and her backup akimbo to take out goons coming in from two separate doors. Then again, she is a Mossad-trained badass.



And it's extra badass, because she first calls her boss and makes him listen while she does it. She also blasts it out this way against a Russian mercenary at a convenience store in the Christmas Episode "Newborn King.



In an episode of Psych Lassiter gets into a brief shootout with a robber and blazes away at him with a pair of pistols while the robber returns fire one handed, both of them failing to score a hit.



Justified by the fact that Lassiter is Trigger Happy, Properly Paranoid, and Crazy-Prepared so having a pair of guns on him during a birthday party seems perfectly normal for him.



In Deadliest Warrior, one of the Jesse James demonstrators does this with revolvers. In The Good Guys, Pedro the second best assassin in the world is very good at trick shots so he can pull this off.



Jack tries to do this but he ends up missing with every single shot at point blank range. Pedro shrugs and lampshades; "It's harder than it looks". In the fourth season premire of Burn Notice, Michael does this with a pair of Mac machine pistols to intimidate a trio of biker thugs who were terrorizing his client.



Michael even points out how he has More Dakka compared to the pistol-wielding bikers. It Makes Sense in Context though, as they are using the guns with the intention of intimidating airport staff and civilians, not winning a gunfight.



We supply our software to many Fortune companies. Our technology is primarily used to optimize customer referral programs, turning customers, partners and employees into permanent sales channels.



Scott, your landscape is missing the Canadian engagementlabs!!! We are social enablers and are totally focused on providing social engagement technologies extracting collective business intelligence for our clients.



We also provide the analytics, insights and intelligence that go with it. We cater to our clients needs by offering them the means to take their social media engagement more effective and valued!



Today, social marketers are immersed in non-actionable, BIG data. Interested in having a tour of our products, just visit http: Wow this is awesome! Great work Scott, clearly this took a significant amount of hard work, time, and thought.



That would really help tie the inforgraphic together and teach the viewer something valuable. Looking at this right now just helps me appreciate how BIG the online marketing space has become, but does not give me any insights.



Maybe a big consulting group will put their hand up to do this? I completely agree that this graphic is mostly just a conversation piece. As per our twitter conversation, just wanted to both add my praise for such a great job and the massive amount of work you must have put into it yet again.



I should also point out that Adestra http: We can discuss that nearer the time! Sorry I missed Adestra — was not an intentional cut at all. Thanks for reaching out to let me know for future revisions.



Categorization is a challenge unto itself. Given all the overlap of innovation across the space — which outside of the challenge of categorization, I believe is a good thing — I suspect it will be increasingly difficult to make black-and-white distinctions across this field.



Excellent, thanks a lot for sharing Scott! The line between technology vendors and agencies is fuzzy in a number of cases — and I suspect may become even more fuzzy in the years ahead. It does make categorization more difficult.



I almost feel that there should be an agency landscape like this produced by someone other than me. There are clearly some companies that were launched under that banner, but there are also a large number of other vendors who are pursuing an omni-channel product vision.



Check our global video landscape http: Thanks for sharing and letting me know about Teads. If you come to the next version, I would be happy to see Inxmail. Inxmail offers great professional email marketing technology and services to more than international enterprises.



You can visit the site at http: Another marketing automation technology to include in your list is MindFire Studio http: Our platform is uniquely built to meet the needs of agencies and marketing service providers.



Hi, Ramin — sorry that I missed you guys on this version. Will definitely keep you in mind for future revisions! Hi, Tam — missing AppNexus on this was one of the more egregious oversights on my part.



Do you have this listed as an Excel or Google doc by chance? Noted for the next time I revisit this project! Great list of companies. I noticed that Amobee www. Amobee is one of the largest and most sucessful mobile advertising players in the ecosystem both on the demand and the supply side, with global clients including Expedia, Google, Nokia, Samsung, and Skype.



Thank for sharing this, Scott! I work at Acxiom and having this info graphic is extremely helpful in understanding the scope of the overall landscape. One idea for future publications: Not sure if this is possible since there are so many biases and opinions but just throwing it out there.



There are challenges there with a defining the axes of leadership, b getting accurate data to define the leaders, and c figuring out how to present it. But challenges that are worth tackling, albeit possibly in a different incarnation like an interactive app.



It has theming, reporting, red-lining and templates. Hope to see it on the next! While the visual landscape is truly enlightening, having a directory I can actually reference and use would be even more useful to me.



Regrettably, I do not have such a listing at this time. But I agree, it would be immensely helpful. LOVE this supergraphic Scott! Surprised you did not include Bufferapp.



As for Spredfast, they are on the map in the Social Media Marketing category, in the right-hand edge of that category towards the bottom. Hmm, I may need to come up with some kind of coordinate system to navigate this thing.



Great graphic and overall picture of the landscape. Our company Bedrock Data http: Just wanted to make you aware of us, thanks for all your hard work here! I agree — there are WAY more companies in this space than the ones shown in this graphic.



Thanks too for the heads up on Bedrock Data. Will definitely keep you in mind for the version! Very helpful in dissecting and understanding the various elements of the martech equation.



It would be great to get AWeber www. Will aim to rectify that oversight in the next release! Thanks a lot for publishing the Marketing Technology Landscape which is great to get an overview of all kinds of software and platforms.



And it also shows the complexitiy of the markets. We really appreciate it. We will be glad if you could take them into consideration when reseraching for the next landscape.



Hi, Annette — thanks for giving me a heads up on Pirobase and Imperia! Zoho also offers a lot more services and it would be great if you can add Zoho Campaigns under Email Marketing and Zoho Reports under Business Intelligence in your next version.



Thanks for calling my attention to Zoho Campaigns and Zoho Reports. Sorry for the inconsistency on that. It looks like you guys are doing wonderful things at Ceros! Hi Scott, Awesome job on compiling this.



I can only imagine the blood sweat and tears that would have gone into it. There are a couple of suggestions for additions to your marketing landscape. One for business intelligence called Mixpanel https: Would be great if you could include this in the next version.



Thanks too for the heads up on Selz for e-commerce — will definitely consider it for the next version! Thanks for the Post, Scott! Buzz Radar would love to be included in the next version. Thanks for chiming in, Dre, and pointing me BuzzRadar.



Looks like a great project you showed off at CES! Perhaps it can be included in your next version. Sorry I missed you guys on this pass, but I appreciate the nudge for the next version.



Best wishes with FastSpring in! So many tools, so little time: I am working with a new content discovery portal call repubhub, that makes it easy to find and republish relevant content … and equally easy to syndicate and monetize original content.



Thanks for the ping on Repubhub. Of course, categories will certainly evolve, split, change, etc. The list is comprehensive and informative. The idea of categorizing each segment looks good.



It should have taken enormous amount of time to come up with such a comprehensive list. We believe content marketing is evolving and will be a game changer in all the marketing activities for Best wishes with Voraka!



Beautiful and almost overwhelming list of technology. From start ups to industry giants. Looking forward to seeing Cinsay on the list somewhere around the eCommerce region! Our latest update allows users to not only buy goods and services inside the video, but also make donations, enter contests, subscribe to newsletters and embed into Facebook.



Thanks Scott for the info and tweet! Drop me a note when you are in San Francisco next! See graphic at bottom here for http: Thank you for putting this together and especially including the large companies — MRHoffman ClientxClient and author of Customer Worthy.



Unfortunately, you missed ProofHQ http: We offer an online review and approval solution for marketing and creative teams to deliver content faster and more efficiently, across a wide range of print, digital and audiovisual file types.



Sorry that I missed ProofHQ, but thanks for chiming in. Hi Scott, thanks for this, very helpful…any chance you have all these companies listed in a list format?



Scott, As always, your work is amazing! Hi Scott, Great Landscape! We have a platform that enables organizations to rapidly build multi-channel customer engagement web applications — by the business or marketing team — so no coding.



Thanks for including Lavastorm Analytics. The scary part of this for any marketer is how to pull it all together because these systems are generally all silos of information.



Some BI tools like the Lavastorm product help integrate different data sources, which is a help for most marketers. Over time, I would expect some consolidation and aggregation of systems, but the need for an overlay system to pull things together will remain for a long time.



See my blog here: RTB House is a technology agency with worldwide operations. Author of a unique algorithm for personalized retargeting. Provider of effective solutions aimed at supporting clients in selection of advertising messages to groups of potential customers defined by their online behaviour.



The company is currently running over advertising campaigns. For its clients buys 2,5 bn. I wanted to keep you updated on JiWire, a location-powered mobile advertising and data platform.



Leveraging proprietary historical and present location data, JiWire enables advertisers to effectively engage their desired audience across all mobile devices at scale. Scott, great connecting today — wanted to make sure that Scribe Software www.



Scott, a stellar take on the market per usual! It is amazing how it continues to change and grow. Using big data analytics, Pursway gives companies a way to determine pockets of purchase influence — the customers most likely to drive additional sales and the prospects most likely to respond to offers and buy — based on the simple concept that friends buy what their friends buy.



A quick look at how Sony is using Pursway can be found here: Hi Scott, Agree this was a laborious undertaking — admire your tenacity! I understand that mistakes and mis-categorizations are sure to happen here, but this could have been averted by contacting the company prior to listing them where you think it might make sense.



Even more odious a task? But more balanced, accurate and representative of this landscape? Most online vendor directories consider it a best practice to invite companies to submit their own company information prior to publication in order to avoid erroneous placements; in order to place companies in the most accurate category, and in order to allow companies an equal opportunity to represent their technology.



Finally, as a journalist or other communications professional with the power to share information to a worldwide audience that may be used for practical purposes, it is prudent to take all the steps necessary to ensure that information is accurate and as inclusive as possible.



Appreciate the chance to be a part of the conversation, Scott. Love the categorization schema, Scott — makes this very readable and helps navigate a complex landscape! We fit within the video marketing space: More detailed info you can find on my blog post: Great graphic by the way!



Scott — great analysis. You should definitely consider adding Sideqik to it in your next version. We help companies with partnership marketing and cross-promotions.



I do think however that while certain people may not have been included some of the included will find themselves battling for survival in the years to come as is the case with any evolution. I feel this will especially be true for the Experiences and Operations categories.



Many providers in these spaces bank on a handful of established internet platforms. Thanks for this information. I have tried to compile something like this myself before, to no avail.



This is great to examine the current Marketing Technology Landscape. The six classes of marketing technology breakdown is excellent. This is insanity, I had no idea how diverse the marketing industry was!



I loved your point about archaic management tactics causing bottlenecks, and not technological limitations. Hopefully the increasing sophistication of marketing tech will remove some of the bureaucracy of agency structure!



I really appreciate the amount of work and dedication you have put into the successive releases of this fantastic map, and would like to humbly suggest a couple tools that could help you streamline and make this work not only more accessible and shareable, but also open to more effective suggestions and contributions from your own readers.



Here is an example of a multi-category directory I am maintaining there: The second one is Pearltrees, which while never allowing a full view of the whole open map, does provide a good way to organize and navigate the contents.



Actually, in the map itself there are certainly some potential valid alternatives to your present approach. Scott this is very impressive, thanks for putting this together. Will appreciate you including us in next revisions of this.



We will write about it on our brand Facebook fan-pages and blogs. Super graphic… nice work. Oh, and thanks for including Adgistics. Digital Asset Management Mike Brothers. Excellent work on this, Scott.



I know this took tons of work, but I think the changes and organization of this latest version are a huge improvement. Amplifying through the inPowered network places that Trusted Content credible third-party articles or reviews as native ads across contextually relevant web, search, social and mobile environments.



You can learn more here: Your info graphics have been very useful in demonstrating how the world of marketing technology is evolving. Keep up the fantastic visualization s!



I use to do my own, until you made them. The core fundamentals of directing and managing users inside these platforms are still a major challenge of large companies.



Is it worth it? Also to that effect are the questions of; what is your unfair advantage? What problem is your technology solving? Is it just a tool in the toolbox or does it have significance inside an organizations strategic objectives.



The landscape will continue to evolve and I hope so does your catalog of technology solution providers. Thanks for taking the time to continue improving and categorizing the landscape outline. If you get a chance, can you ping me as we have an updated logo for you.



We no longer use the symbol. Per the previous comments, Scott, great job pulling this together. Within the Social Media Marketing section, my company Zuum delivers competitor analysis and content performance analysis across the leading social networks.



Hi Scott, great visual and explanation behind it. Also, thank you in advance for adding TagCommander to your Supergraphic. Although tag management is our bread and butter, our platform also offers data, privacy and attribution management.



Though the business technology landscape is great, I think the interesting point is around the growth. The rate of growth of marketing technologies shows 1.



That the barrier to entry is now very low. That their is increasing divergence, not convergence. The real issue is do the businesses understand the challenges and goals they are seeking to achieve by their marketing technology strategy.



You see, most marketing is still formulated by building a plan of activity, which in no way reflects the way that consumers now are experiencing the brand communications. Enjoyed your post and the supergraphic.



Would love if you could include Ampush in your next update and ongoing coverage of the space. Scott — great post and amazing Infographic. The solution is being used by large B2C companies in Europe like Telecom Italia to integrate customer information from social media channels with internal CRM data to gain a degree view of customers and drive improved customer service and social media marketing campaigns.



I think you are missing Listly from you chart. We make list social, collaborative and embeddable. You should look into http: I think the VentureBeat report is great! Is is, indeed, a big industry.



Thanks for the heads up on BlogMutt too! Scott, thank you for the new release this year. This is so beneficial. Would be great to be considered as you continue to build out your landscape.



We also integrate with 3rd party applications. Scott — long standing follow-up from our email conversation… ball was in my court to drop a comment to remind you that OneSpot should be in the Content Marketing zone.



Here it is… Thanks! One Ad-Tech Company spends 5. Its a confusing mess. This is a great graphic. It shows just how many vendors there are out there and how vast marketing technology has become.



We are a growing player in the space. We provide VoC solutions to leading consumer and multi-location brands including major retailers, restaurants, grocery and convenience stores, financial institutions, and automotive.



We provide a customer feedback management platform that allows brands to continuously gauge and report customer experiences across all touch points and channels.



Scott, this supergraphic is quite an amazing capture of a large sample of the many different kinds of software available to marketers today! Thank you for taking the time to compile and provide structure around all of the myriad offerings.



InsiteCommerce is an enterprise eCommerce platform with a strong focus on business-to-business. Scott — This is incredibly thorough and very interesting. I look forward to seeing the next graphic, showing the continued growth of the marketing technology industry.



I hope that in the updated image, you can include MassiveImpact, a leader in performance mobile advertising. Thank you for the insightful work, it has been a great education into the evolution of marketing.



Must have been hell of a work. This is a great list of companies. Keep up the great work! I would love to use your Marketing Technology Landscape graphics as part of my presentation. Scott — follow-up from our email conversation.



Leaving a comment to remind you that Fliptop should be in the Customer Data Platform category. What an amazing piece of work, Scott! You work helped me make clear to the C-level, that there has been, and will be, major development in the field.



Not only did the edition help me explain to them how the marketing field can be segmented, it also proved the point of ongoing solution development, when shown together with you earlier editions.



I suspect you would have had companies saying that they should be in more than two boxes, but have you had any companies approach you to say that they are placed in the wrong box?



Curious why you abandoned the paid, earned, owned structure? Do you see it blurring? Content marketing for example. Is it paid or earned? Scott, looking forward to meeting you in-person at MarTech Boston!



For the next version of the graphic could you add Docurated www. We help the Sales organizations in companies such as DigitasLBi and Havas surface and leverage the best Marketing content for higher quality pitches and faster go-to-market.



Selasdia also facilitates sales through intention analysis. It looks for signals from prospects that indicate a need for the product being sold and homes in on opportunities for sales. Selasdia also opens up channels for communications and is intelligent enough to spot decision makers in firms.



This product has been under development for 5 years and has been in the process of a phased roll-out over the past one year. Selasdia is usually operated by the B2B marketing teams who configure it to spot leads, and then respond to any suggestions from the robot.



But there are many verticals where no needs are ever expressed on social media. The volumes of B2B prospects decision-makers that can be picked up by the robot in a day can vary from specialized product sales to in the legal domain.



Scott, you missed the largest local search media and Advertising company in the United States on this list, YP. This is a really great resource for marketers. Could you update this? Oceanos has been in the data space since We started as a pure reseller, but today our data capture methodologies include web and social media along with an established network of data providers from the well known to small niche providers.



Our Data Optimization Cycle provides sales and marketing a systematic and sustainable data management framework. SALESmanago is a cloud based marketing automation platform used by over companies in 20 countries.



Customers include Deloitte, Yves Rocher, Timberland, major banks, retailers and large eCommerce players, as well as hundreds of small to medium sized companies.



SALESmanago offers a complete suite of products for marketers including website visitor identification and tracking, e-mail marketing with personalized dynamic e-mails and product offers, dynamic website content, and personalization for ad networks and direct sales channels.



Scott, please consider Leanplum in your research. We offer a fully-integrated optimization solution for mobile apps, including: Used for single and multi-location websites and Landing pages.



Really really awesome landscape view Scott! Hi Scott, You are on our wall even the physical one! You included VEMT http: We definitely would like to help with that, so let me know! Hi Scott, quick follow up on my previous comment: Just saw your preview of the backbone platforms for the landscape.



Sorry, missed that one before. Let me know if you would need additonal info. And of course, let me know if we can support creating your epic work in any way! Hi Scott, Incredible work! Respectfully, I would like to draw your attention over our startup - MachinePulse www.



MachinePulse is a provider of rapidly scalable solutions addressing the machine data requirements of industrial protocols, M2M and IoT segments with real time big data analytics and decision science on a cloud platform.



Our integrated platform provides breakthrough operational efficiency leading to quantifiable monetary benefits. MachinePulse has launched Node X1, its universal Internet of Things gateway that connects machines, devices and sensors to the cloud.



It would be great if we could fit into this frame. Hi Scott, would be great to include Kckdynamic in the email marketing section. There are a lot of point solution vendors out there like the ERP industry was 20 years ago.



While some of them are incredibly innovative it leads to lots of bespoke integration to make it hang together as a flow. Add to this the recent flood of new channels closely followed by yet more solutions and startups it just gets bigger.



One of the many drivers behind Oracle building the Oracle Marketing Cloud. Scott Brinker has attempted to catalogue all these companies in his latest industry landscape. Here ExchangeWire speaks to Brinker about the current state of the market, the importance of […].



Subscribe in a reader. January 7, By Scott Brinker Comments. For further elaboration, read on. Second, I had a breakthrough in how to organize the landscape that got me really excited. Infrastructure such as databases, big data management, cloud computing, and software development tools.



All models are wrong, but some are useful There are two inevitable — and legitimate — questions from vendors and their followers: All that is to say: The marketing technology space is still a huge growth market.



The perfect storm of cheap cloud computing, open source software, rich web development frameworks, a global talent pool, and the accessibility of customers through content marketing makes it easier than ever for new ventures to enter this space with imaginative new ideas and sheer entrepreneurial gumption.



Those are my initial thoughts. Previous Post The marketing automation super-collider of Next Post Strategy, marketing, and technology are all intertwined. Comments Amy Bishop says: January 7, at 8: January 7, at 9: January 7, at Thanks again for putting the time into revising this chart!



January 7, at 5: January 7, at 3: January 7, at 4: January 8, at 6: William El Kaim welkaim says: Happy New Year, William! January 8, at Thanks again for the visual collection of the rapidly evolving space!



January 7, at 7: Thanks again for this invaluable resource and wishing you a great! January 8, at 7: Abdallah Al-Hakim abdallahalhakim says: January 8, at 1: Thanks for the landscape supergraphic.



I find it extremely informative. Wish you a brilliant! Gabriel Hubert gabhubert says: Thank you for the clarification Scott. Better luck next time. January 8, at 8: January 8, at 2: Hi Scott, Awesome work, very useful!



Thanks again and happy new year! January 8, at 3: January 8, at 9: Hi Scott, Compliments for this impressive infographic on marketing technology. David — you raise some great questions. January 9, at 9: January 9, at 3: February 10, at 2: Hi Scott, I was chatting with David last week and he mentioned this dialogue here with you.



Scott, I thoroughly enjoyed this article. Thanks again, great article! January 9, at 7: January 8, at 5: March 7, at 3: Did I miss them, or were they just overlooked?



Either way, thank you for the insane amount of effort this graphic took to produce. Thanks Scott — Great to see a new approach to organizing the industry we love. Patrick Smith Co-founder, Convertable.



Very nice update Scott. It would be nice to include Appnexus too. January 8, at 4: Alan Bunce bunceccm says: January 9, at 8: Thanks for the interesting article and graphic!



January 15, at 3: Wow this one makes my eyes hurt! Great job but you forgot us, Addroid. Addroid looks cool — will have you on my radar for the next version. January 9, at 6: January 9, at 2: Hi Scott, brilliant list!



Hi Scott, Really cool work with landscape! Dennis Shiao dshiao says: January 9, at January 11, at 8: Eric Jacobson EJJake says: January 11, at 9: January 9, at 5: Sorry I missed engagementlabs, Julie — thanks for letting me know for future versions!



January 10, at 5: Hi Scott, As per our twitter conversation, just wanted to both add my praise for such a great job and the massive amount of work you must have put into it yet again.



January 10, at 7: January 10, at Really a great chart — and a big challenge in keeping it updated to market changes! Ramin Zamani RaminZamani says: January 10, at 1: January 10, at 3: January 10, at 9: January 10, at 4: Wonderful work, that had to take some long hours to make.



There were many hours, but actually, this was quite fun to do. January 10, at 6: Hi, Eli — sorry that I missed Amobee. Thanks for letting me know for future revisions!



January 11, at 6: Thanks again for the great research! January 12, at 2: Thanks, Divy — I happy to hear that you find it helpful! Michelle Bergstein EventMktgMaven says: January 12, at 1: January 12, at 3: Hi Scott — Great graphic and overall picture of the landscape.



January 13, at 9: Erik H erikharbison says: January 12, at 5: Thanks for your consideration. January 12, at January 16, at January 13, at 5: Hi Scott, Thanks a lot for publishing the Marketing Technology Landscape which is great to get an overview of all kinds of software and platforms.



Aravind Natarajan arvindnatarajan says: January 13, at 7: January 13, at 4:



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Licenciado en Informática por la Universidad Politécnica de Madrid y periodista. Fue cofundador del sitio web Programación en castellano, pionero en España de la. Navegando por la red he encontrado un material interesante para trabajar el cálculo mental de las 4 operaciones básicas; suma, resta, multiplicación y división.





05.02.2018 - This is a really great resource for marketers. Also used in Broken Arrow during a gun fight in a copper mine. Oneplus 5t electric hoist you by your own petard -... Appreciate the chance to be a part of the conversation, Scott. January 8, at 7:





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30.01.2018 - Slow-mo leaping and Bullet Time dodging are in full effect. Somewhat rare, but it occurs in Survival of the Fittest. Hi Scott, Great Landscape! Oneplus t mobile flip phone for senior citizens - ... And from the comments of all the great companies that I missed here, I clearly still have a lot to learn! Jayne also dual-wields two oversized assault rifles in the first issue of the Better Days comic. In essence, we have a real-time orchestration hub that enables brands to orchestrate omni-channel customer journeys across their existing touch points, systems and data — without ripping and replacing systems and without creating a new database to manage.





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19.03.2018 - Fabrique Nationale, the manufacturer of the P, produced an advertisement video that showed a man firing two Ps at once on full automatic. After getting her left arm blown off, she single-handedly uses an anti tank rifle to make the pilot inside regret that he ever messed with her. In essence, we have a real-time orchestration hub that enables brands to orchestrate omni-channel customer journeys across their existing touch points, systems and data — without ripping and replacing systems and without creating a new database to manage. Xiaomi redmi note 3 xiaomi redmi note 4 - The goog... The pace of change in this field is breathtaking. I would like to nominate and introduce WhatRunsWhere https: I predict that new categories of marketing especially around the area of influencer marketing and advocate marketing will emerge more prominently in the near future and maybe they will make it on your future list!



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That light things on fire. In Fractured characters do this because they are just that badass. In Origins everyone dual-wielding heavy machine guns has the excuse of mass effect-based weaponry and kinetic stabalizers.



Pessimal, the trademark of Assassin Miss Alice Band, herself a Lara Croft Expy, is her use of two pistol crossbows held and deployed in the same manner in which Lara Croft holds her pistols.



Alice, a barely-there canonical character, is developed much more in these stories as Assassin, adventuress and Stealth Archaeologist. Advent Children features Yaz oo, who gets bonus points for utilizing his Gun Blade, Velvet Nightmare, along with that of his brother Loz.



This was the signature move of silent movie cowboy hero William S. He does it in Hell's Hinges, does this when, filled with righteous anger, he charges into the dance hall that doubles as the Big Bad 's headquarters.



He does it in The Bargain when he robs a crooked casino of the money lost at its roulette table. This trope is a staple of Heroic Bloodshed films, especially those made by John Woo.



John Woo's first use of Guns Akimbo happened during A Better Tomorrow, where Chow Yun-Fat's most memorable character, Mark Gor, blows away a restaurant full of bad guys to avenge the betrayal that got his friend Ho sent to prison.



At one point during the movie, Chow Yun-Fat used at least six Berettas, discarding one pair when he was out of bullets and pulling out another pair to continue kicking ass.



In the first Stranglehold trailer, this part of the movie was homaged by Woo himself with Tequila. The only time he wields two guns is because he already had his backup weapon drawn and only kills one guy this way.



He even uses the same service weapon throughout the movie — and he reloads it! Mind, the film is a much more straightforward crime drama compared to many of Yun-Fat's other movies, with only a pinch of Heroic Bloodshed thrown in for flavor.



Also appeared in Mission: Also used in Broken Arrow during a gun fight in a copper mine. Lightning draws, blind trick shots, and two guns at the same time. El Mariachi in Desperado, who draws two Rugers from his sleeves in order to blow away an entire bar full of bad guys.



Even moreso in the sequel, when he dual wields a sawed off shotgun and a sub-machine gun during a shootout! The Blade series features this frequently. When Blade isn't killing vampires with his blades, he's usually dual wielding pistols or customized sub-machine guns.



In part 2, aside from Blade, Scud is shown dual wielding a pair of Desert Eagles when investigating a noise outside his van, Nyssa wields a pair of machine pistols, and Reinhardt tops them both by wielding a pair of Berettas with huge blades built into them!



In Blade Trinity, both Abigail Whistler and Hannibal King occasionally dual wield revolvers, Abby's being regular guns and King's being heavily customized versions. One of the characters in The Usual Suspects shoots two different people at the same time, with one bullet each from two different guns.



During the dock raid, Keaton stealthily keeps his hands in his pockets and then shoots two men at the same time with guns hidden in his jacket. Russell Crowe 's character in The Quick and the Dead does something very similar.



Appears a lot in Hot Fuzz. Then again, it's a comedy. For an example of how silly it gets, one character fires two pistols while riding down the street on a motability scooter. Then there's the part where Nicholas Angel briefly dual-wields pens.



Notably, when Angel's character does fire two pistols at once, he doesn't hit anything until he puts one away and takes an aimed shot with the other gun. Fire enough bullets and hope to hit the target.



Dick Seaton and Marc C. DuQuesne, mortal enemies at all other times, stand side-by-side with guns akimbo in The Skylark of Space, each with a pair of forty-fives loaded with extremely potent ammunition.



Lampshaded in the sequel by DuQuesne himself, when he describes to an underling how Seaton has been practising his Gun Fu for a very, very long time. Not just that, but: You know I am handy with a gun myself?



You're faster than I am, and that's saying something. Well, Seaton is at least that much faster than I am. Description of just how fast follows. In Auction Kings, the muff pistols were designed to be used in this manner.



Given that each only held a single shot, it's fairly justified. Sadly they run out of ammo so he gets out a pistol. Which also runs out of ammo. Who dual-wields laser pistols. But for the ultimate extreme, Teal'c was once seen wielding two Ps although he only fired one at a time.



In fact, other episodes feature Teal'c firing two Jaffa staffs, and even two MP7s simultaneously. The Daniel Jackson example is something of a subversion as he is still in his "incompetent archaeologist" phase and does more damage to the walls.



Teal'c is repeatedly shown to be stronger than almost any human could be; he also needed to be covering two hallways simultaneously. Fabrique Nationale, the manufacturer of the P, produced an advertisement video that showed a man firing two Ps at once on full automatic.



This was intended only to demonstrate how the 5. Cameron Mitchell also uses two guns while fighting zombies in the th episode. Justified in that this was an Imagine Spot, so practicality isn't exactly what he was going for.



Justified-ish considering that they're energy weapons with no recoil. In this case, one of the weapons is his signature Traveler blaster and the other is his native Satedan BFG designed specifically to kill Wraiths.



Several times in Stargate Atlantis Dr. McKay is shown using dual pistols. Granted he is shown to miss more than he is to hit. A Wraith does this with two assault rifles. Somewhat averts most of the problems with the trope.



Wraiths are much, much physically stronger than humans. He is completely inaccurate, doesn't fire enough shots for reloading to be an issue, and never fires or even raises both guns at the same time.



Basically seems to invoke the trope to avoid the need to reload, which he would have if he only had one gun. Starbuck wields dual pistols and on Caprica, dual Scorpion SMG's on several occasions; the problem with this technique aiming-wise is shown during a terrorist siege, when she accidentally shoots another main character.



Jayne also dual-wields two oversized assault rifles in the first issue of the Better Days comic. In the penultimate episode of Alias Peyton uses two machine pistols to execute the leaders of Prophet Five.



The one time Homicide: Life on the Street featured someone firing two guns at once, it was a maniac shooting up several police officers in the third-season episode "The City That Bleeds".



Justified use in Terminator: Justified in the sense that its both a Terminator and a dream sequence. In In Plain Sight, both the lead character and her partner pull out their backup weapon in order to drive off some assassins coming after the witness they're protecting.



In the Power Rangers Time Force and Wild Force teamup Jen, the Time Force Pink Ranger and leader of the team, uses two Chrono Blasters to shoot down the Putrids, and as such it is an example of Fanservice Keeping in mind that the character is using Laser Pistols opps, I mean Blasters which have little-to-no recoil at general fire power mind you and comes from the future where humans have perfected DNA modification technology, it's not too far a stretch to make it a plausible situation.



Another example involving Jen comes in the episode where she goes on a little revenge kick, complete with slow-motion shots and a jumping split while firing in midair in the John Woo style.



Also with The Power Rangers S. In Angel, Wesley sometimes uses two guns in the fifth and final season, in the episode "Lineage". It only kind of works, but it was pretty Badass.



In the fifth season episode "Lineage," we get a This Is Reality incident when Wesley starts shooting his two guns at once, and Fred points out she'd rather have one of them.



Then she gets shot. In the first episode of Star Trek: Enterprise Captain Archer is seen brandishing a phase pistol in each hand during the fight in the snow, having taken one used by an injured crewmember he and the others were escorting to safety.



Day Two of Torchwood: Children of Earth has Gwen jumping out of the back of an ambulance and firing with a gun in each hand. Gwen also ends up firing two guns after Captain Jack teaches her how to shoot in the first series.



In an episode of NCIS, Ziva uses both her primary weapon and her backup akimbo to take out goons coming in from two separate doors. Then again, she is a Mossad-trained badass.



And it's extra badass, because she first calls her boss and makes him listen while she does it. She also blasts it out this way against a Russian mercenary at a convenience store in the Christmas Episode "Newborn King.



In an episode of Psych Lassiter gets into a brief shootout with a robber and blazes away at him with a pair of pistols while the robber returns fire one handed, both of them failing to score a hit.



Justified by the fact that Lassiter is Trigger Happy, Properly Paranoid, and Crazy-Prepared so having a pair of guns on him during a birthday party seems perfectly normal for him.



In Deadliest Warrior, one of the Jesse James demonstrators does this with revolvers. In The Good Guys, Pedro the second best assassin in the world is very good at trick shots so he can pull this off.



Jack tries to do this but he ends up missing with every single shot at point blank range. Pedro shrugs and lampshades; "It's harder than it looks". In the fourth season premire of Burn Notice, Michael does this with a pair of Mac machine pistols to intimidate a trio of biker thugs who were terrorizing his client.



Michael even points out how he has More Dakka compared to the pistol-wielding bikers. It Makes Sense in Context though, as they are using the guns with the intention of intimidating airport staff and civilians, not winning a gunfight.



Also, they quickly switch to just having one gun out after they get all the hostages sitting down, though the leader continues carrying around two. Eliot in the Leverage episode "The Big Bang Job," in a gunfight that puts some entire action movies to shame with its over-the-top cinematics.



You said you didn't like guns. In Deadlands dual-wielding guns, and even rifles, is possible, but offers severe penalties to hit. Warhammer 40, The Seraphim of the Adepta Sororitas are trained to wield a pair of bolt pistols using an ancient technique to fight their enemies with fluid grace.



They can also upgrade their pistols to hand flamers or inferno pistols for extra power. The Tau can upgrade their Battlesuits with a support system known as a multi-tracker, allowing them to fire a pair of weapons.



Cypher of the Fallen is renowned for his abilities with his bolt pistol and plasma pistol, weapons he duel-wields with greater skill than any other in the galaxy. Dark Heresy and its own spinoff, Rogue Trader, allows the dual-wielding of guns with the right talents.



You can also dual-wield rifles, just don't expect to hit very often. In Inquisitor there is a special rule that can be given to characters called Gunfighter, which does actually enable them to fire two pistol weapons simultaneously.



Unless they're ambidextrous, though, it does confer an aiming penalty to the gun being used in the character's off-hand. Necromunda also has a Gunfighter skill that is available to any model with access to the Shooting Skills table and is one of the common randomly generated for the Bounty Hunter and Underhive Scum hire guns.



Like the Inquisitor example, this skill allows them to fire a pair of pistols although this comes without any to hit penalty. In Warhammer, and its sequel Warhammer: Age of Sigmar, models armed with a brace of pistols are able to fire both their weapons at the same target during the same turn.



There is however a Shooting Skill called Pistolier that allows a model to fire both weapons at the same time when armed with a brace of pistols. The downside of this ability being that the model once again has to reload his weapons in the next turn.



Averted in Shadowrun - dual-wielding guns is possible, but offers such penalties to hit splitting of dice pools, penalties for offhand firing, recoil, environmental factors, etc.



Someone with godly skill a Gunslinger Adept or a tooled-up-to-the-max Street Samurai might be still effective with such an arrangement, but not as much as just using one firearm at a time.



However, in at least 4th edition the dual-wielding of pistols is both possible and useful, if you are using different guns to make two different shots in two different actions. It keeps recoil from stacking, which would have happened if you used the same gun twice.



Feng Shui, in keeping with Hong Kong action movies, uses this trope fairly frequently. Gun-using characters can use a gun in each hand with no penalties at all, and can blast off on mooks with both guns blazing with little problem.



But against named characters, the only way to increase damage when using two guns is to buy up the Both Guns Blazing gun schtick, which doubles the base damage but allows the victim to subtract twice his toughness against it.



Cinematic characters can buy off the penalties while superhuman ones can buy Extra Attack. Generally Schmuck Bait even then. Almost no two handguns can beat the damage of a single rifle.



A strong enough Super Soldier could even dual wield heavy machineguns. At least as of fourth edition, everyone can buy Extra Attack. Though Buying of the penalties 6 points is cheaper than the Extra Attack Pistols only 20 points In GURPS Gun-Fu you can buy the ability use two guns at once with no penalty for a single point, and make your guns self-reloading for another.



HKAT's penchant for multiple attacks makes blasting somebody to hell with both guns blazing very, very possible. Fudge Firefight II, one of the more critically acclaimed articles on the webzine, allows characters with the Double Barreled Badass knack to use two pistols as if they had an automatic weapon.



This is among the most mundane knacks in the article. Largely compliments of stuff like glass dancer, which makes you invulnerable and forces people to shoot at you anyways when you jump through a plate glass window guns blazing.



A recurring character in Exalted, the Nameless Solar, is never seen without twin plasma tongue repeaters. Its minimum strength requirement of 2 means that with a little bit of strength-boosting, you can dual-wield guns with 4-foot barrels and firing chambers the size of a torso In Iron Kingdoms we have Allisteir Caine, a gun mage Warcaster that is well known among players for his amazing skill with two spellstorm pistols.



The TK Gunslinger talent allows you to hold, fire, and reload extra guns with telekinesis. If you have both, you can wield up to four guns at once. Ironclaw has the Akimbo Fighter gift as an improvement of Ambidexterity, which would allow a character to do this, even though the only guns in the setting are wheel-locks.



One of the suggested starting builds in Myriad Song is "Akimbo Assassin", you fight with two pistols. Max Steiner from Mutant Chronicles dual-wields machine pistols. He apparently got the idea from a movie he loved as a kid.



Surprise surprise, a very vanilla 'mortal' character can do this in ' New World of Darkness ' look for Gunslinger merit. If he's also Ambidextrous, he can do this very effectively.



In Zombicide, some weapons are considered "dual" the pistols, machine pistols and the Sawed-Off Shotguns for guns. If you have two identical dual weapons equipped, you can fire both at the same area for one action.



Also, you can pick up the Ambidexterity skill to consider every weapon as a dual weapon. Also, there is one weapon called the Evil Twins, taking only one inventory slot and considered only one weapon, though the eveil twins are two handguns.



In Hc Svnt Dracones a character with at least three dots in Mind: Acuity and two in Ranged Combat can do this. But they have to split up their attack dice between the two guns so they're unlikely to hit much unless using SMGs.



Gideon Wyeth can and will dual-wield any and every obtainable weapon in the game Justified, due to the firearms of the time having no magazine. I pine for the day when one gun will carry ten shots, and not the other way around.



In Schlock Mercenary, a four-armed alien states that the mercenaries should recruit him because with four arms, he can fire four guns at once. The recruiting officer points out that, with two eyes, he can only track one target at a time.



I'll put down 'Very enthusiastic,' and 'Seen too many John Woo movies. The general sign of a badass in Madness Combat is that he uses two guns at once, as shown by Hank, Sanford, Deimos, Jebus, and even some Elite Mooks use it.



The ability to do this, and fire at multiple targets at once, is one of the planned features of the upcoming Madness game. Somewhat rare, but it occurs in Survival of the Fittest.



Two examples come from v1, during the same gun battle. Peri Barclay wielded two revolvers, but this proved completely ineffective as he failed to hit anyone. Jacob Starr later did the same with his gun and one that an ally dropped, but he alternated fire between the two guns and it wasn't really to hit anyone as much as it was to force Peri and his ally Steven to keep their heads down, covering the other group's retreat.



Brendan Wallace wields akimbo when he's forced to try and hold off a group of terrorists sent by Danya to eliminate Liz Polanski. He doesn't fire them both at once, however, he barely even fires them at all.



This happens a lot with him. Moira Quicksilver in The Endless Night is a notorious bounty hunter who carries two matched pistols lovingly called Righty and Lefty to deadly effect.



The Crazy X-Box Lady resorts to using two guns at once, after miming a pair of maracas. Some games such as Target: Terror Gold even have a mode that allows you to use both guns with one credit.



The Elsa van Dorst's v5 incarnation from Open Blue isn't just a badass sniper anymore. Now she can fight with a rifle or musket in each hand. Blue has Agent North Dakota who does this with sniper rifles.



He's accurate enough that he manages to shoot missiles out of the air. Agent Carolina does this near the end of Season 10 with two Plasma Rifles. Yosemite Sam of Looney Tunes is a more comedic example.



There's a metric buttload of Transformers that do this, but you could probably guess that. From the same series, Ravage wields dual guns So did the G1 "Triggerbot" Dogfight All the "Trigger" Transformers - whose gimmick was engines that, by pressing a spring-loaded trigger, became weapons when they transformed into robot mode—also used Guns Akimbo to some degree.



Even some versions of Optimus Prime can do it, most famously the Powermaster version. Beast Wars Rampage did this on occasion, dual wielding a smaller gun with his Tri-Barreled Cannon shrunk down slightly to match.



Captain Fordo from Star Wars: The Clone Wars prefer to use twin blaster pistols in battle. Sabine Wren from Star Wars Rebels as well. Panchito has his two gun that he loves to shoot, but this being Disney, he isn't actually allowed to shoot at anyone, so aiming isn't usually a problem.



Shane Gooseman sometimes dual-wields blaster pistols, most prominently in the title animation. Major Phil Stark in Invasion America invoked this trope a couple of times. Once while trying to find David on Maple Island humorously used against a stray tree branch that David manipulated to distract him while he escaped, and again at the Glenport Galeria while trying to rescue him from Simon and Sonia.



In Voltron Force, Lance's Voltcoms can form twin pistols. When it's Lance's turn to form Voltron Red Center, his Blazing weapon is a pair of high-powered energy pistols.



Crazy Stunts in Skysurfer Strike Force uses two laser pistols as his primary weapons. This is precisely what we do at Kwanzoo. We also write back to MAP prospect profiles, so they are even richer for future interactions.



And we definitely see strong interest from B2B demand marketers to do just that. But the bottom line is, we believe there is significant value for marketers from tools that can simplify all the myriad integrations they would otherwise need to deal with everyday to create a compelling interactive experience for their customers and prospects.



Thanks again for bringing some clarity to a very confusing space. It will help drive adoption of new technologies faster, which is a good thing! I was chatting with David last week and he mentioned this dialogue here with you.



This is really getting to the heart of a big transformation that is happening in our market. In essence, we have a real-time orchestration hub that enables brands to orchestrate omni-channel customer journeys across their existing touch points, systems and data — without ripping and replacing systems and without creating a new database to manage.



A completely channel-agnostic and data-agnostic system, the rules and journeys are managed centrally in the hub and can be applied to any touch point, or combinations of touch points, in real-time.



It would be great to connect and share some details on the solution. I thoroughly enjoyed this article. I admire the way you organized the various marketing technologies very accurately into categories.



I also like the order that you gave the six classes of technology. I would like to nominate and introduce WhatRunsWhere https: Within this supergraphic we would fall into the Marketing Operations class, classified under Marketing Analytics.



We are a powerful competitive intelligence tool that helps online marketers see exactly what display and mobile ads are running where. Tracking data from over 90 display networks, over mobile networks, and over thousand unique publishers in each of the 15 countries it covers.



Thank you, Danielle — glad you enjoyed it! My apologies that I missed WhatRunsWhere. Sounds like a great service! Consider it nominated for the next version of this landscape. Hi Scott — I love this Supergraphic.



One simple solution would be to offer a companion. Thanks for the nudge! You may consider checking out the Conversation Prism for your next go-round. Should you take another pass at the landscape, the team here at AdColony www.



AdColony is an Inc. Hello Scott — Thanks for putting all the time and effort into this. This provides a valuable resource for anyone trying to figure out this continually morphing space.



One change that is worth tracking is the move of enterprise-level email service providers to being full-fledged cross-channel marketing providers. Your Marketing Automation category can capture some of that, but a lot of Cross-Channel Campaign Management providers like my company StrongView and competitors like Exact Target and Responsys offer campaign execution as well as marketing automation.



I put that in quotes because your choice of label — cross-channel campaign management — may very well be better as its own category. But I may have some better ideas for that in the next version.



This is incredible, nice work Scott! At its core, Convertable combines web forms, analytics and lead management. It tracks leads generated through web forms all the way through the end of the sales cycle so you can finally attribute the revenue generated back to its original source and every visit for more accurate attribution rather than simply last click in order to truly measure ROI.



Our goal is to bridge the critical gap between web analytics and offline sales by providing a simple yet robust closed loop marketing platform, and one that is better suited and more affordable for smaller businesses who may not necessarily need a full blown enterprise level solution at this time.



We have had thousands of companies sign up already for our free beta and we plan on launching our premium plans in the next few months. This is an amazing project you took on and I applaud you on your results!



Good luck in your mission! Dittos on all the praise above. I do think that advertising will continue to exist and innovate as a significant piece of the modern marketing puzzle. In the process, the boundaries may indeed blur and merge in interesting new ways.



Your idea of convergence there is very intriguing! Amazing to see the expanse of our marketing technology ecosystem … and its growth over the years! SocialBridge was developed specifically for marketing agencies and departments and enables internal and external teams to predictably create successful campaigns.



Users can share files, manage projects, centralize communication, review and mark up creative assets, and streamline creative and operational processes all in the cloud. And our customers are doing interesting things with our software, like managing creation of commercial video spots for primetime TV shows and major campaigns such as the Super Bowl, launching new frozen yogurt flavors, working more closely with clients on campaigns, bringing educational television programs to children around the globe, publishing sports highlights and stats, etc.



CentralDesktop being one of them! Thank you for alerting me for the next version. Thank you for considering us for future versions. What an immense amount of information to juggle! Would be great to include Hiwyre in your sales enablement section.



Amazingly useful to brands, agencies, and third parties alike! Thanks again for this Scott! Great to see what ShareRoot is doing with Pinterest marketing. I appreciate the heads up to have you in mind for future versions of this landscape.



Thanks Scott for having http: Your yearly technology landscape infographics are becoming industry standard now as I can see them getting quoted so often! Would be nice to see Integround, http: We are a startup from Northern Europe working with process automatization.



Marketing automatization is really gaining momentum on the European markets. Interground looks great — I appreciate you letting me know. Best wishes for! While marketers have more technology options at their disposal than ever before, the flip side to that is: Readers can find more information at our website, http: Can anyone point me to it?



I applaud your work here, I have no doubt that it is an accurate portrayal of the marketing technology space. I hope you are the kind of person who will be open to a little constructive criticism from an information design standpoint.



The information content is really a list — one where the information of the logo adds no new understanding. Some logos are bigger than others — but again this is not a data attribute.



I could go on at length here. Please understand that I think your work in this area is noble. Hi, George — thanks for the constructive criticism! I actually appreciate it very much.



There is an interesting debate worth having about information vs. If you have more detailed feedback, please do email me. Hi Scott—Thanks very much for your reasoned response…yes I will email you with a few pointers and ideas.



I think the work that you are doing is excellent and I hope I can offer just a few mechanisms to help it scale from here forward. Scott, This is teriffic work and a true labor of love.



You are right about categories. As new needs are discovered, companies in one space are quick to move into an adjoinung space and offer new solutions. I hope that this is work for your dissertation.



You have truly added to the body of knowledge available in our industry. It is indeed a labor of love. And the IRB would no doubt flag me for inflicting stress on marketers and product managers presented with this.



Scott, thank you for an outstanding and compelling summary of our industry. I invite you to check out Amplifinity, a Social Media Marketing company. Our software allows large brands to identify, track and manage brand advocacy across social networks.



We supply our software to many Fortune companies. Our technology is primarily used to optimize customer referral programs, turning customers, partners and employees into permanent sales channels.



Scott, your landscape is missing the Canadian engagementlabs!!! We are social enablers and are totally focused on providing social engagement technologies extracting collective business intelligence for our clients.



We also provide the analytics, insights and intelligence that go with it. We cater to our clients needs by offering them the means to take their social media engagement more effective and valued!



Today, social marketers are immersed in non-actionable, BIG data. Interested in having a tour of our products, just visit http: Wow this is awesome! Great work Scott, clearly this took a significant amount of hard work, time, and thought.



That would really help tie the inforgraphic together and teach the viewer something valuable. Looking at this right now just helps me appreciate how BIG the online marketing space has become, but does not give me any insights.



Maybe a big consulting group will put their hand up to do this? I completely agree that this graphic is mostly just a conversation piece. As per our twitter conversation, just wanted to both add my praise for such a great job and the massive amount of work you must have put into it yet again.



I should also point out that Adestra http: We can discuss that nearer the time! Sorry I missed Adestra — was not an intentional cut at all. Thanks for reaching out to let me know for future revisions.



Categorization is a challenge unto itself. Given all the overlap of innovation across the space — which outside of the challenge of categorization, I believe is a good thing — I suspect it will be increasingly difficult to make black-and-white distinctions across this field.



Excellent, thanks a lot for sharing Scott! The line between technology vendors and agencies is fuzzy in a number of cases — and I suspect may become even more fuzzy in the years ahead.



It does make categorization more difficult. I almost feel that there should be an agency landscape like this produced by someone other than me. There are clearly some companies that were launched under that banner, but there are also a large number of other vendors who are pursuing an omni-channel product vision.



Check our global video landscape http: Thanks for sharing and letting me know about Teads. If you come to the next version, I would be happy to see Inxmail. Inxmail offers great professional email marketing technology and services to more than international enterprises.



You can visit the site at http: Another marketing automation technology to include in your list is MindFire Studio http: Our platform is uniquely built to meet the needs of agencies and marketing service providers.



Hi, Ramin — sorry that I missed you guys on this version. Will definitely keep you in mind for future revisions! Hi, Tam — missing AppNexus on this was one of the more egregious oversights on my part.



Do you have this listed as an Excel or Google doc by chance? Noted for the next time I revisit this project! Great list of companies. I noticed that Amobee www. Amobee is one of the largest and most sucessful mobile advertising players in the ecosystem both on the demand and the supply side, with global clients including Expedia, Google, Nokia, Samsung, and Skype.



Thank for sharing this, Scott! I work at Acxiom and having this info graphic is extremely helpful in understanding the scope of the overall landscape. One idea for future publications: Not sure if this is possible since there are so many biases and opinions but just throwing it out there.



There are challenges there with a defining the axes of leadership, b getting accurate data to define the leaders, and c figuring out how to present it. But challenges that are worth tackling, albeit possibly in a different incarnation like an interactive app.



It has theming, reporting, red-lining and templates. Hope to see it on the next! While the visual landscape is truly enlightening, having a directory I can actually reference and use would be even more useful to me.



Regrettably, I do not have such a listing at this time. But I agree, it would be immensely helpful. LOVE this supergraphic Scott! Surprised you did not include Bufferapp.



As for Spredfast, they are on the map in the Social Media Marketing category, in the right-hand edge of that category towards the bottom. Hmm, I may need to come up with some kind of coordinate system to navigate this thing.



Great graphic and overall picture of the landscape. Our company Bedrock Data http: Just wanted to make you aware of us, thanks for all your hard work here! I agree — there are WAY more companies in this space than the ones shown in this graphic.



Thanks too for the heads up on Bedrock Data. Will definitely keep you in mind for the version! Very helpful in dissecting and understanding the various elements of the martech equation.



It would be great to get AWeber www. Will aim to rectify that oversight in the next release! Thanks a lot for publishing the Marketing Technology Landscape which is great to get an overview of all kinds of software and platforms.



And it also shows the complexitiy of the markets. We really appreciate it. We will be glad if you could take them into consideration when reseraching for the next landscape. Hi, Annette — thanks for giving me a heads up on Pirobase and Imperia!



Zoho also offers a lot more services and it would be great if you can add Zoho Campaigns under Email Marketing and Zoho Reports under Business Intelligence in your next version.



Thanks for calling my attention to Zoho Campaigns and Zoho Reports. Sorry for the inconsistency on that. It looks like you guys are doing wonderful things at Ceros! Hi Scott, Awesome job on compiling this.



I can only imagine the blood sweat and tears that would have gone into it. There are a couple of suggestions for additions to your marketing landscape. One for business intelligence called Mixpanel https: Would be great if you could include this in the next version.



Thanks too for the heads up on Selz for e-commerce — will definitely consider it for the next version! Thanks for the Post, Scott! Buzz Radar would love to be included in the next version.



Thanks for chiming in, Dre, and pointing me BuzzRadar. Looks like a great project you showed off at CES! Perhaps it can be included in your next version. Sorry I missed you guys on this pass, but I appreciate the nudge for the next version.



Best wishes with FastSpring in! So many tools, so little time: I am working with a new content discovery portal call repubhub, that makes it easy to find and republish relevant content … and equally easy to syndicate and monetize original content.



Thanks for the ping on Repubhub. Of course, categories will certainly evolve, split, change, etc. The list is comprehensive and informative. The idea of categorizing each segment looks good. It should have taken enormous amount of time to come up with such a comprehensive list.



We believe content marketing is evolving and will be a game changer in all the marketing activities for Best wishes with Voraka! Beautiful and almost overwhelming list of technology.



From start ups to industry giants. Looking forward to seeing Cinsay on the list somewhere around the eCommerce region! Our latest update allows users to not only buy goods and services inside the video, but also make donations, enter contests, subscribe to newsletters and embed into Facebook.



Thanks Scott for the info and tweet! Drop me a note when you are in San Francisco next! See graphic at bottom here for http: Thank you for putting this together and especially including the large companies — MRHoffman ClientxClient and author of Customer Worthy.



Unfortunately, you missed ProofHQ http: We offer an online review and approval solution for marketing and creative teams to deliver content faster and more efficiently, across a wide range of print, digital and audiovisual file types.



Sorry that I missed ProofHQ, but thanks for chiming in. Hi Scott, thanks for this, very helpful…any chance you have all these companies listed in a list format? Scott, As always, your work is amazing!



Hi Scott, Great Landscape! We have a platform that enables organizations to rapidly build multi-channel customer engagement web applications — by the business or marketing team — so no coding.



Thanks for including Lavastorm Analytics. The scary part of this for any marketer is how to pull it all together because these systems are generally all silos of information. Some BI tools like the Lavastorm product help integrate different data sources, which is a help for most marketers.



Over time, I would expect some consolidation and aggregation of systems, but the need for an overlay system to pull things together will remain for a long time. See my blog here: RTB House is a technology agency with worldwide operations.



Author of a unique algorithm for personalized retargeting. Provider of effective solutions aimed at supporting clients in selection of advertising messages to groups of potential customers defined by their online behaviour.



The company is currently running over advertising campaigns. For its clients buys 2,5 bn. I wanted to keep you updated on JiWire, a location-powered mobile advertising and data platform.



Leveraging proprietary historical and present location data, JiWire enables advertisers to effectively engage their desired audience across all mobile devices at scale. Scott, great connecting today — wanted to make sure that Scribe Software www.



Scott, a stellar take on the market per usual! It is amazing how it continues to change and grow. Using big data analytics, Pursway gives companies a way to determine pockets of purchase influence — the customers most likely to drive additional sales and the prospects most likely to respond to offers and buy — based on the simple concept that friends buy what their friends buy.



A quick look at how Sony is using Pursway can be found here: Hi Scott, Agree this was a laborious undertaking — admire your tenacity! I understand that mistakes and mis-categorizations are sure to happen here, but this could have been averted by contacting the company prior to listing them where you think it might make sense.



Even more odious a task? But more balanced, accurate and representative of this landscape? Most online vendor directories consider it a best practice to invite companies to submit their own company information prior to publication in order to avoid erroneous placements; in order to place companies in the most accurate category, and in order to allow companies an equal opportunity to represent their technology.



Finally, as a journalist or other communications professional with the power to share information to a worldwide audience that may be used for practical purposes, it is prudent to take all the steps necessary to ensure that information is accurate and as inclusive as possible.



Appreciate the chance to be a part of the conversation, Scott. Love the categorization schema, Scott — makes this very readable and helps navigate a complex landscape! We fit within the video marketing space: More detailed info you can find on my blog post: Great graphic by the way!



Scott — great analysis. You should definitely consider adding Sideqik to it in your next version. We help companies with partnership marketing and cross-promotions. I do think however that while certain people may not have been included some of the included will find themselves battling for survival in the years to come as is the case with any evolution.



I feel this will especially be true for the Experiences and Operations categories. Many providers in these spaces bank on a handful of established internet platforms.



Thanks for this information. I have tried to compile something like this myself before, to no avail. This is great to examine the current Marketing Technology Landscape. The six classes of marketing technology breakdown is excellent.



This is insanity, I had no idea how diverse the marketing industry was! I loved your point about archaic management tactics causing bottlenecks, and not technological limitations.



Hopefully the increasing sophistication of marketing tech will remove some of the bureaucracy of agency structure! I really appreciate the amount of work and dedication you have put into the successive releases of this fantastic map, and would like to humbly suggest a couple tools that could help you streamline and make this work not only more accessible and shareable, but also open to more effective suggestions and contributions from your own readers.



Here is an example of a multi-category directory I am maintaining there: The second one is Pearltrees, which while never allowing a full view of the whole open map, does provide a good way to organize and navigate the contents.



Actually, in the map itself there are certainly some potential valid alternatives to your present approach. Scott this is very impressive, thanks for putting this together.



Will appreciate you including us in next revisions of this. We will write about it on our brand Facebook fan-pages and blogs. Super graphic… nice work. Oh, and thanks for including Adgistics.



Digital Asset Management Mike Brothers. Excellent work on this, Scott. I know this took tons of work, but I think the changes and organization of this latest version are a huge improvement.



Amplifying through the inPowered network places that Trusted Content credible third-party articles or reviews as native ads across contextually relevant web, search, social and mobile environments.



You can learn more here: Your info graphics have been very useful in demonstrating how the world of marketing technology is evolving. Keep up the fantastic visualization s! I use to do my own, until you made them.



The core fundamentals of directing and managing users inside these platforms are still a major challenge of large companies. Is it worth it? Also to that effect are the questions of; what is your unfair advantage?



What problem is your technology solving? Is it just a tool in the toolbox or does it have significance inside an organizations strategic objectives. The landscape will continue to evolve and I hope so does your catalog of technology solution providers.



Thanks for taking the time to continue improving and categorizing the landscape outline. If you get a chance, can you ping me as we have an updated logo for you. We no longer use the symbol. Per the previous comments, Scott, great job pulling this together.



Within the Social Media Marketing section, my company Zuum delivers competitor analysis and content performance analysis across the leading social networks. Hi Scott, great visual and explanation behind it.



Also, thank you in advance for adding TagCommander to your Supergraphic. Although tag management is our bread and butter, our platform also offers data, privacy and attribution management.



Though the business technology landscape is great, I think the interesting point is around the growth. The rate of growth of marketing technologies shows 1. That the barrier to entry is now very low.



That their is increasing divergence, not convergence. The real issue is do the businesses understand the challenges and goals they are seeking to achieve by their marketing technology strategy.



You see, most marketing is still formulated by building a plan of activity, which in no way reflects the way that consumers now are experiencing the brand communications. Enjoyed your post and the supergraphic.



Would love if you could include Ampush in your next update and ongoing coverage of the space. Scott — great post and amazing Infographic. The solution is being used by large B2C companies in Europe like Telecom Italia to integrate customer information from social media channels with internal CRM data to gain a degree view of customers and drive improved customer service and social media marketing campaigns.



I think you are missing Listly from you chart. We make list social, collaborative and embeddable. You should look into http: I think the VentureBeat report is great! Is is, indeed, a big industry.



Thanks for the heads up on BlogMutt too! Scott, thank you for the new release this year. This is so beneficial. Would be great to be considered as you continue to build out your landscape.



We also integrate with 3rd party applications. Scott — long standing follow-up from our email conversation… ball was in my court to drop a comment to remind you that OneSpot should be in the Content Marketing zone.



Here it is… Thanks! One Ad-Tech Company spends 5. Its a confusing mess. This is a great graphic. It shows just how many vendors there are out there and how vast marketing technology has become.



We are a growing player in the space. We provide VoC solutions to leading consumer and multi-location brands including major retailers, restaurants, grocery and convenience stores, financial institutions, and automotive.



We provide a customer feedback management platform that allows brands to continuously gauge and report customer experiences across all touch points and channels.



Scott, this supergraphic is quite an amazing capture of a large sample of the many different kinds of software available to marketers today! Thank you for taking the time to compile and provide structure around all of the myriad offerings.



InsiteCommerce is an enterprise eCommerce platform with a strong focus on business-to-business. Scott — This is incredibly thorough and very interesting. I look forward to seeing the next graphic, showing the continued growth of the marketing technology industry.



I hope that in the updated image, you can include MassiveImpact, a leader in performance mobile advertising. Thank you for the insightful work, it has been a great education into the evolution of marketing.



Must have been hell of a work. This is a great list of companies. Keep up the great work! I would love to use your Marketing Technology Landscape graphics as part of my presentation.



Scott — follow-up from our email conversation. Leaving a comment to remind you that Fliptop should be in the Customer Data Platform category. What an amazing piece of work, Scott! You work helped me make clear to the C-level, that there has been, and will be, major development in the field.



Not only did the edition help me explain to them how the marketing field can be segmented, it also proved the point of ongoing solution development, when shown together with you earlier editions.



I suspect you would have had companies saying that they should be in more than two boxes, but have you had any companies approach you to say that they are placed in the wrong box? Curious why you abandoned the paid, earned, owned structure?



Do you see it blurring? Content marketing for example. Is it paid or earned? Scott, looking forward to meeting you in-person at MarTech Boston! For the next version of the graphic could you add Docurated www.



We help the Sales organizations in companies such as DigitasLBi and Havas surface and leverage the best Marketing content for higher quality pitches and faster go-to-market. Selasdia also facilitates sales through intention analysis.



It looks for signals from prospects that indicate a need for the product being sold and homes in on opportunities for sales. Selasdia also opens up channels for communications and is intelligent enough to spot decision makers in firms.



This product has been under development for 5 years and has been in the process of a phased roll-out over the past one year. Selasdia is usually operated by the B2B marketing teams who configure it to spot leads, and then respond to any suggestions from the robot.



But there are many verticals where no needs are ever expressed on social media. The volumes of B2B prospects decision-makers that can be picked up by the robot in a day can vary from specialized product sales to in the legal domain.



Scott, you missed the largest local search media and Advertising company in the United States on this list, YP. This is a really great resource for marketers. Could you update this?



Oceanos has been in the data space since We started as a pure reseller, but today our data capture methodologies include web and social media along with an established network of data providers from the well known to small niche providers.



Our Data Optimization Cycle provides sales and marketing a systematic and sustainable data management framework. SALESmanago is a cloud based marketing automation platform used by over companies in 20 countries.



Customers include Deloitte, Yves Rocher, Timberland, major banks, retailers and large eCommerce players, as well as hundreds of small to medium sized companies.



SALESmanago offers a complete suite of products for marketers including website visitor identification and tracking, e-mail marketing with personalized dynamic e-mails and product offers, dynamic website content, and personalization for ad networks and direct sales channels.



Scott, please consider Leanplum in your research. We offer a fully-integrated optimization solution for mobile apps, including: Used for single and multi-location websites and Landing pages.



Really really awesome landscape view Scott! Hi Scott, You are on our wall even the physical one! You included VEMT http: We definitely would like to help with that, so let me know!



Hi Scott, quick follow up on my previous comment: Just saw your preview of the backbone platforms for the landscape. Sorry, missed that one before. Let me know if you would need additonal info.



And of course, let me know if we can support creating your epic work in any way! Hi Scott, Incredible work! Respectfully, I would like to draw your attention over our startup - MachinePulse www.



MachinePulse is a provider of rapidly scalable solutions addressing the machine data requirements of industrial protocols, M2M and IoT segments with real time big data analytics and decision science on a cloud platform.



Our integrated platform provides breakthrough operational efficiency leading to quantifiable monetary benefits. MachinePulse has launched Node X1, its universal Internet of Things gateway that connects machines, devices and sensors to the cloud.



It would be great if we could fit into this frame. Hi Scott, would be great to include Kckdynamic in the email marketing section. There are a lot of point solution vendors out there like the ERP industry was 20 years ago.



While some of them are incredibly innovative it leads to lots of bespoke integration to make it hang together as a flow. Add to this the recent flood of new channels closely followed by yet more solutions and startups it just gets bigger.



One of the many drivers behind Oracle building the Oracle Marketing Cloud. Scott Brinker has attempted to catalogue all these companies in his latest industry landscape.



Here ExchangeWire speaks to Brinker about the current state of the market, the importance of […]. Subscribe in a reader. January 7, By Scott Brinker Comments.



For further elaboration, read on. Second, I had a breakthrough in how to organize the landscape that got me really excited. Infrastructure such as databases, big data management, cloud computing, and software development tools.



All models are wrong, but some are useful There are two inevitable — and legitimate — questions from vendors and their followers: All that is to say: The marketing technology space is still a huge growth market.



The perfect storm of cheap cloud computing, open source software, rich web development frameworks, a global talent pool, and the accessibility of customers through content marketing makes it easier than ever for new ventures to enter this space with imaginative new ideas and sheer entrepreneurial gumption.



Those are my initial thoughts. Previous Post The marketing automation super-collider of Next Post Strategy, marketing, and technology are all intertwined. Comments Amy Bishop says: January 7, at 8: January 7, at 9: January 7, at Thanks again for putting the time into revising this chart!



January 7, at 5: January 7, at 3: January 7, at 4: January 8, at 6: William El Kaim welkaim says:





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12.03.2018 Tojanos :

UPDATE: The edition of my marketing technology landscape is now available, charting 1, different companies and open source projects. The short version: the. Las conexiones VPN no son ni mucho menos un invento nuevo, pero es ahora cuando están empezando a coger tracción entre el gran público. Mientras que. The Guns Akimbo trope as used in popular culture. Is one gun just not badass enough? Try two! As far back as the westerns of the s, The Gunslinger has.









Arazshura


UPDATE: The edition of my marketing technology landscape is now available, charting 1, different companies and open source projects. The short version: the.