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We started as a pure reseller, but today our data capture methodologies include web and social media along with an established network of data providers from the well known to small niche providers. Thanks for the interesting article and graphic!
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24.03.2018 - Aria H Kanzaki of Aria the Scarlet Ammo 's nickname, Aria the Quadra refers to her preferred weapons are two pistols and two katanas, both dual wielded. Hi Scott, thanks for this, very helpful…any chance you have all these companies listed in a list format? Hi Scott, Awesome work, very useful! Amplifying through the inPowered network places that Trusted Content credible third-party articles or reviews as native ads across contextually relevant web, search, social and mobile environments. Estimado Omar, Desafortunadamente si; debes declararlo, ya que el articulo 98, fraccion III, inciso cindica lo siguiente:
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But there are also many non-advertising vendors missing too. This is indicative of — and directly enabling — the seismic shift of marketing away from advertising to experience-driven marketing.
Content marketing, social media marketing, interactive experiences, and the analytical capabilities to optimize those efforts with continuous experimentation are where the largest flood of innovation is occurring.
DSPs are focused on ads. DMPs are increasingly able to leverage audience data across a much broader range of marketing initiatives. To be sure, there are many amazing advertising technology vendors out there, and new ones will continue to arise.
But the momentum of the burgeoning marketing technology field clearly has a different center of gravity. Granted, most of these were not designed specifically with marketing in mind.
But the ones I selected here can work beautifully in supporting agile marketing. More generally, the growth and innovation with these products speaks to the increasing traction that agile and lean management philosophies are gaining across more and more organizations.
The continued rise of agile methods and culture, however, is helping to reinvent marketing management for this century — so the human parts of our marketing, which will always be the most important parts, can harness the full potential that all this technology has to offer us.
If I missed including your company in this landscape, I apologize. No slight was intended. Please feel free to tell us about your venture in the comments below. The clear visualization of the six categories provides a meaningful hierarchy to help in educating others about the marketing technology structure, unlike anything I have seen thus far.
The growth of the marketing PaaS and Middleware categories demonstrates the maturation of the entire marketing technology industry as martec programs are formalized into a unified technology stack.
The solidification of such a vibrant set of platform and middleware vendors in this space is definitely the most exciting revelation I took from this project. Scott as always you are placing brilliant content.
A very comprehensive list and also highlight how complex everything is getting. Great for choice but also in some cases overwhelmingly confusing at the stage of doing vendor review.
Especially in the marketing automation scene, everyone claims their technology covers everything but in reality or sometimes you simply encounter a glorified email marketing tool with a couple of add ons.
Yes, I agree the space in its totality is overwhelming — and as I disclaimed up front, this graphic is actually far from comprehensive. However, the upside that you point out is that, overall, this will drive innovation up and drive costs down.
What matters is a great product, a great marketing strategy, and great marketing execution. Great improvement over your prior versions Scott. The categories you have developed help add some structure to the crazy marketing software industry.
The need to build interactive experiences with these apps will become more important as content marketing continues to build steam. I hope you and your readers will stop by and say hello to learn more about us and the value that we are delivering to some of the largest companies in the world.
Thanks, Jack — and thanks for chiming in on Aginity. You guys are a terrific example of marketing middleware. Scott — I applaud you for taking the endless hours to demonstrate just how vast the technology marketing enterprise landscape has become in such a short period of time.
To your point about the platform categories, this maturation is almost analogous to the general software application space about years ago. I bet you are right about the big boys gobbling up the next generation of players.
While Black Ink is not a big boy yet, we are happy to serve CMOs and CFOs alike in understanding their marketing performance from a financial perspective across all data environments, analytic and applications.
I think what Black Ink is doing at the intersection between marketing and finance is very exciting. Big applause, very good overview. This revised edition is much better than the last one which also was great work.
Scott, thanks for taking the time to put this together and share it with the rest of us. The structure makes a lot of sense and should help every marketer make sure they have a sound understanding of the big picture before they get caught up in tactical decisions about individual products and capabilities.
I found your blog to be the single most valuable resource in shaping my thinking of the architecture for this landscape. Scott, this is incredibly well done—I cannot imagine the time and energy it took to assemble!
Thank you for including HubSpot in the integrated marketing category, we are honored to be a part of the list. In the meantime, Happy New Year—wishing you and the other marketers included on this list a very happy and healthy!
Keep up the amazing work at HubSpot — making all us Boston marketing technology types look good. Signals looks like a great product. Scott, awesome job and I am excited that you had this break through about middleware and the need for a centralized customer data platform.
I just wrote a blog to help to better define this category but a lot more work on this is still needed and I welcome all discussion on the topic. Thanks, Dominique — you raise many great points in your post.
Scott, first of all, let me wish you a Happy New Year and then let me thank you for this great gift. Looking at it, and thinking as a marketing technologist I had a digital dream: What if instead of a picture, you could provide this Excellent and Incredible work in an HTML 5 landing page, with a clickable map, and a crowd sourcing app on top of it letting all people working for companies add new companies, and more valuable select and share the tools they use in each stack and how well the integrate in their marketing usage of them?
Without forgetting analytics like the most clicked logos, etc. Such a helpful resource, Scott! On a more simplistic level, would you consider sharing a working database of categories and companies featured?
Anything sortable, or searchable, would be interesting. Stellar update Scott — very very helpful for highlighting how the landscape is changing depressingly fast! I agree with William — following this is hard… to keep it current must be a labout of love!
Scott, great job in framing the emerging marketing stack, and for putting so many companies into meaningful segments. I particularly like your category of emerging marketing apps.
Scott thanks for the hard work to collate all this info together. It just helps to understand the competitive landscape faced as we continue to invest in companies. Great infographic Scott — the categories you used to define this highly competitive landscape really helps to clarify and segment the various parts of the larger marketing techology puzzle.
I wanted to fill you in too on my company — PromoJam http: We really pride ourselves in creating social marketing tools that will help brands get to market faster and smarter.
Do check it out when you have the chance! My apologies that I missed PromoJam in this version of the landscape, but thank you for sharing it with us. I am a big fan of Lumascape presentations but I do like how yours includes a comprehensive view of the marketing ecosystem.
I predict that new categories of marketing especially around the area of influencer marketing and advocate marketing will emerge more prominently in the near future and maybe they will make it on your future list!
Finally, is it possible to get emailed the raw data behind your search. It might be useful for doing some internal analysis. If it is, then please email it to abdallahATinfluitive.
Will definitely consider those as their own categories in future versions of this landscape. Best wishes with Influitive! I have a small question: Did you consider dividing the marketing automation category into B2B and B2C?
I wrestled quite a bit with these categories, trying to decide what the best level of resolution should be. The difficulty that kept me from further subdividing these categories was two-fold.
For instance, B2B vs. B2C was one axis; but so could be SMB vs. Second, many products would fit in both subdivisions, which seemed like it would make those subdivisions less useful.
A whole infographic could be developed just around the marketing automation ecosystem that could do much more justice to the structure within it. Hi Scott, great job! Regrettably, I have no good reason for missing Nitrogr.
Thank you for bringing it to my attention though. I confess, it is very humbling to realize all the amazing companies that I inadvertently overlooked. Best wishes with your venture in! Scott, thank you for featuring Padiact http: Also, about being featured in the supergraphic, we feel that this is like an achievement, as we helped collect over 3 million leads for our clients so far.
I have to say, I really enjoyed learning about so many great companies such as yours while researching this. Best wishes with Padiact in! Awesome work, very useful! If I may, let me introduce our company, DashThis http: Hi, Stephane — Happy New Year.
Sorry that I missed you guys in this landscape, but thanks for bringing it to my attention. Will definitely have you in mind for the next version. Compliments for this impressive infographic on marketing technology.
You may have overlooked us in the DAM category? We serve those customers together with our business partners covering countries. My apologies that I overlooked you. It sounds like you guys are doing great.
Thanks for chiming in! Scott, this is a great graph and great article. I found the process of working on this highly educating. And from the comments of all the great companies that I missed here, I clearly still have a lot to learn!
I think the 6 main buckets and the hierarchy make perfect sense. Love to work with you on making this interactive. A marketing capabilities matrix tool that people could use to evaluate which of the sections are core to their strategy and what vendors and services they have.
This would allow a gap analysis and a roadmap for each organization but capture trends and allow for collaboration with others in the industry. Brilliant content — a really impressive collection!
For the Agile Project Mgmt. So sorry that I missed you guys in this landscape — but thanks for letting me know. But I think the distinction makes sense: Contrary to your post, it seems to me that the backbone platforms are in fact customer-facing; indeed, they are the primary delivery systems in their respective channels.
The marketing experience systems often modify messages created by the backbone system, for example by inserting a personalized message or promotion. I also wonder whether the same experience system could be deployed across multiple backbone platforms — many of them would be limited to just one, but some might not.
To the extent that they do feed multiple backbone systems, would this make them part of a middleware layer, or perhaps lead to redrawing your diagram so the backbone and experience layers touch directly rather than being connected through middleware?
I could certainly see an advantage to that, since it would ensure that recommended experiences are available to all customer-facing systems. But it also introduces another layer of complexity.
Much food for thought. Thanks again for sharing this and I look forward to reading your more detailed explications. The far majority of marketing efforts out there emanate from these core products.
Combined with the fact that those vendors have been increasingly building partner ecosystems with more specialized point solutions led me to label them as backbone platforms. The red and orange marketing experiences and marketing operations categories are, at least to me, more point solutions above those platforms.
But for the sake of having some organizational heuristic: The middleware layer is the most interesting to me — but arguably the hardest to quantify. My informal heuristic was: It could be debated whether CDPs really deserve to be more at the platform layer instead.
I expect that will change, maybe even quite quickly. Which brings us to your question: These are just some preliminary thoughts though. I think your definition heuristics are good. The key point about CDPs is that they support a unified, cross-channel customer experience by providing a shared database.
This is why the CDP is emerging to create separate, channel-agnostic data level. This is yet another category for next edition! Hi Scott, Incredible piece of work. We see ourselves also play in several other categories within the Marketing Experiences class, given that the rich media ads and content that marketers build on our platform integrate into backbone platforms MAP, CRM, WCM, marketing operations Data, Analytics, as well as several other categories within Marketing Experiences email, mobile, video, social, and event platforms.
This is precisely what we do at Kwanzoo. We also write back to MAP prospect profiles, so they are even richer for future interactions. And we definitely see strong interest from B2B demand marketers to do just that.
But the bottom line is, we believe there is significant value for marketers from tools that can simplify all the myriad integrations they would otherwise need to deal with everyday to create a compelling interactive experience for their customers and prospects.
Thanks again for bringing some clarity to a very confusing space. It will help drive adoption of new technologies faster, which is a good thing! I was chatting with David last week and he mentioned this dialogue here with you.
This is really getting to the heart of a big transformation that is happening in our market. In essence, we have a real-time orchestration hub that enables brands to orchestrate omni-channel customer journeys across their existing touch points, systems and data — without ripping and replacing systems and without creating a new database to manage.
A completely channel-agnostic and data-agnostic system, the rules and journeys are managed centrally in the hub and can be applied to any touch point, or combinations of touch points, in real-time.
It would be great to connect and share some details on the solution. I thoroughly enjoyed this article. I admire the way you organized the various marketing technologies very accurately into categories.
I also like the order that you gave the six classes of technology. I would like to nominate and introduce WhatRunsWhere https: Within this supergraphic we would fall into the Marketing Operations class, classified under Marketing Analytics.
We are a powerful competitive intelligence tool that helps online marketers see exactly what display and mobile ads are running where. Tracking data from over 90 display networks, over mobile networks, and over thousand unique publishers in each of the 15 countries it covers.
Thank you, Danielle — glad you enjoyed it! My apologies that I missed WhatRunsWhere. Sounds like a great service! Consider it nominated for the next version of this landscape.
Hi Scott — I love this Supergraphic. One simple solution would be to offer a companion. Thanks for the nudge! You may consider checking out the Conversation Prism for your next go-round.
Should you take another pass at the landscape, the team here at AdColony www. AdColony is an Inc. Hello Scott — Thanks for putting all the time and effort into this.
This provides a valuable resource for anyone trying to figure out this continually morphing space. One change that is worth tracking is the move of enterprise-level email service providers to being full-fledged cross-channel marketing providers.
Your Marketing Automation category can capture some of that, but a lot of Cross-Channel Campaign Management providers like my company StrongView and competitors like Exact Target and Responsys offer campaign execution as well as marketing automation.
I put that in quotes because your choice of label — cross-channel campaign management — may very well be better as its own category. But I may have some better ideas for that in the next version. This is incredible, nice work Scott!
At its core, Convertable combines web forms, analytics and lead management. It tracks leads generated through web forms all the way through the end of the sales cycle so you can finally attribute the revenue generated back to its original source and every visit for more accurate attribution rather than simply last click in order to truly measure ROI.
Our goal is to bridge the critical gap between web analytics and offline sales by providing a simple yet robust closed loop marketing platform, and one that is better suited and more affordable for smaller businesses who may not necessarily need a full blown enterprise level solution at this time.
We have had thousands of companies sign up already for our free beta and we plan on launching our premium plans in the next few months. This is an amazing project you took on and I applaud you on your results!
Good luck in your mission! Dittos on all the praise above. I do think that advertising will continue to exist and innovate as a significant piece of the modern marketing puzzle.
In the process, the boundaries may indeed blur and merge in interesting new ways. Your idea of convergence there is very intriguing! Amazing to see the expanse of our marketing technology ecosystem … and its growth over the years!
SocialBridge was developed specifically for marketing agencies and departments and enables internal and external teams to predictably create successful campaigns. Users can share files, manage projects, centralize communication, review and mark up creative assets, and streamline creative and operational processes all in the cloud.
And our customers are doing interesting things with our software, like managing creation of commercial video spots for primetime TV shows and major campaigns such as the Super Bowl, launching new frozen yogurt flavors, working more closely with clients on campaigns, bringing educational television programs to children around the globe, publishing sports highlights and stats, etc.
CentralDesktop being one of them! Thank you for alerting me for the next version. Thank you for considering us for future versions. What an immense amount of information to juggle!
Would be great to include Hiwyre in your sales enablement section. Amazingly useful to brands, agencies, and third parties alike! Thanks again for this Scott! Great to see what ShareRoot is doing with Pinterest marketing.
I appreciate the heads up to have you in mind for future versions of this landscape. Thanks Scott for having http: Your yearly technology landscape infographics are becoming industry standard now as I can see them getting quoted so often!
Would be nice to see Integround, http: We are a startup from Northern Europe working with process automatization. Marketing automatization is really gaining momentum on the European markets.
Interground looks great — I appreciate you letting me know. Best wishes for! While marketers have more technology options at their disposal than ever before, the flip side to that is: Readers can find more information at our website, http: Can anyone point me to it?
I applaud your work here, I have no doubt that it is an accurate portrayal of the marketing technology space. I hope you are the kind of person who will be open to a little constructive criticism from an information design standpoint.
The information content is really a list — one where the information of the logo adds no new understanding. Some logos are bigger than others — but again this is not a data attribute.
I could go on at length here. Please understand that I think your work in this area is noble. Hi, George — thanks for the constructive criticism! I actually appreciate it very much. There is an interesting debate worth having about information vs.
If you have more detailed feedback, please do email me. Hi Scott—Thanks very much for your reasoned response…yes I will email you with a few pointers and ideas.
I think the work that you are doing is excellent and I hope I can offer just a few mechanisms to help it scale from here forward. Scott, This is teriffic work and a true labor of love.
You are right about categories. As new needs are discovered, companies in one space are quick to move into an adjoinung space and offer new solutions. I hope that this is work for your dissertation.
You have truly added to the body of knowledge available in our industry. It is indeed a labor of love. And the IRB would no doubt flag me for inflicting stress on marketers and product managers presented with this.
Scott, thank you for an outstanding and compelling summary of our industry. I invite you to check out Amplifinity, a Social Media Marketing company. Our software allows large brands to identify, track and manage brand advocacy across social networks.
We supply our software to many Fortune companies. Our technology is primarily used to optimize customer referral programs, turning customers, partners and employees into permanent sales channels.
Scott, your landscape is missing the Canadian engagementlabs!!! We are social enablers and are totally focused on providing social engagement technologies extracting collective business intelligence for our clients.
We also provide the analytics, insights and intelligence that go with it. We cater to our clients needs by offering them the means to take their social media engagement more effective and valued!
Today, social marketers are immersed in non-actionable, BIG data. Interested in having a tour of our products, just visit http: Wow this is awesome! Great work Scott, clearly this took a significant amount of hard work, time, and thought.
That would really help tie the inforgraphic together and teach the viewer something valuable. Looking at this right now just helps me appreciate how BIG the online marketing space has become, but does not give me any insights.
Maybe a big consulting group will put their hand up to do this? I completely agree that this graphic is mostly just a conversation piece. As per our twitter conversation, just wanted to both add my praise for such a great job and the massive amount of work you must have put into it yet again.
I should also point out that Adestra http: We can discuss that nearer the time! Sorry I missed Adestra — was not an intentional cut at all. Thanks for reaching out to let me know for future revisions.
Categorization is a challenge unto itself. Given all the overlap of innovation across the space — which outside of the challenge of categorization, I believe is a good thing — I suspect it will be increasingly difficult to make black-and-white distinctions across this field.
Excellent, thanks a lot for sharing Scott! The line between technology vendors and agencies is fuzzy in a number of cases — and I suspect may become even more fuzzy in the years ahead.
It does make categorization more difficult. I almost feel that there should be an agency landscape like this produced by someone other than me. There are clearly some companies that were launched under that banner, but there are also a large number of other vendors who are pursuing an omni-channel product vision.
Check our global video landscape http: Thanks for sharing and letting me know about Teads. If you come to the next version, I would be happy to see Inxmail. Inxmail offers great professional email marketing technology and services to more than international enterprises.
You can visit the site at http: Another marketing automation technology to include in your list is MindFire Studio http: Our platform is uniquely built to meet the needs of agencies and marketing service providers.
Hi, Ramin — sorry that I missed you guys on this version. Will definitely keep you in mind for future revisions! Hi, Tam — missing AppNexus on this was one of the more egregious oversights on my part.
Do you have this listed as an Excel or Google doc by chance? Noted for the next time I revisit this project! Great list of companies. I noticed that Amobee www. Amobee is one of the largest and most sucessful mobile advertising players in the ecosystem both on the demand and the supply side, with global clients including Expedia, Google, Nokia, Samsung, and Skype.
Thank for sharing this, Scott! I work at Acxiom and having this info graphic is extremely helpful in understanding the scope of the overall landscape.
One idea for future publications: Not sure if this is possible since there are so many biases and opinions but just throwing it out there. There are challenges there with a defining the axes of leadership, b getting accurate data to define the leaders, and c figuring out how to present it.
But challenges that are worth tackling, albeit possibly in a different incarnation like an interactive app. It has theming, reporting, red-lining and templates. Hope to see it on the next!
While the visual landscape is truly enlightening, having a directory I can actually reference and use would be even more useful to me. Regrettably, I do not have such a listing at this time.
But I agree, it would be immensely helpful. LOVE this supergraphic Scott! Surprised you did not include Bufferapp. As for Spredfast, they are on the map in the Social Media Marketing category, in the right-hand edge of that category towards the bottom.
Hmm, I may need to come up with some kind of coordinate system to navigate this thing. Great graphic and overall picture of the landscape. Our company Bedrock Data http: Just wanted to make you aware of us, thanks for all your hard work here!
I agree — there are WAY more companies in this space than the ones shown in this graphic. Thanks too for the heads up on Bedrock Data. Will definitely keep you in mind for the version!
Very helpful in dissecting and understanding the various elements of the martech equation. It would be great to get AWeber www. Will aim to rectify that oversight in the next release!
Thanks a lot for publishing the Marketing Technology Landscape which is great to get an overview of all kinds of software and platforms. And it also shows the complexitiy of the markets. We really appreciate it.
We will be glad if you could take them into consideration when reseraching for the next landscape. Hi, Annette — thanks for giving me a heads up on Pirobase and Imperia! Zoho also offers a lot more services and it would be great if you can add Zoho Campaigns under Email Marketing and Zoho Reports under Business Intelligence in your next version.
Thanks for calling my attention to Zoho Campaigns and Zoho Reports. Sorry for the inconsistency on that. It looks like you guys are doing wonderful things at Ceros! Hi Scott, Awesome job on compiling this.
I can only imagine the blood sweat and tears that would have gone into it. There are a couple of suggestions for additions to your marketing landscape. One for business intelligence called Mixpanel https: Would be great if you could include this in the next version.
Thanks too for the heads up on Selz for e-commerce — will definitely consider it for the next version! Thanks for the Post, Scott! Buzz Radar would love to be included in the next version.
Thanks for chiming in, Dre, and pointing me BuzzRadar. Looks like a great project you showed off at CES! Perhaps it can be included in your next version.
Sorry I missed you guys on this pass, but I appreciate the nudge for the next version. Best wishes with FastSpring in! So many tools, so little time: I am working with a new content discovery portal call repubhub, that makes it easy to find and republish relevant content … and equally easy to syndicate and monetize original content.
Thanks for the ping on Repubhub. Of course, categories will certainly evolve, split, change, etc. The list is comprehensive and informative. The idea of categorizing each segment looks good.
It should have taken enormous amount of time to come up with such a comprehensive list. We believe content marketing is evolving and will be a game changer in all the marketing activities for Best wishes with Voraka!
Beautiful and almost overwhelming list of technology. From start ups to industry giants. Looking forward to seeing Cinsay on the list somewhere around the eCommerce region!
Our latest update allows users to not only buy goods and services inside the video, but also make donations, enter contests, subscribe to newsletters and embed into Facebook.
Thanks Scott for the info and tweet! Drop me a note when you are in San Francisco next! See graphic at bottom here for http: Thank you for putting this together and especially including the large companies — MRHoffman ClientxClient and author of Customer Worthy.
Unfortunately, you missed ProofHQ http: We offer an online review and approval solution for marketing and creative teams to deliver content faster and more efficiently, across a wide range of print, digital and audiovisual file types.
Sorry that I missed ProofHQ, but thanks for chiming in. Hi Scott, thanks for this, very helpful…any chance you have all these companies listed in a list format?
Scott, As always, your work is amazing! Hi Scott, Great Landscape! We have a platform that enables organizations to rapidly build multi-channel customer engagement web applications — by the business or marketing team — so no coding.
Thanks for including Lavastorm Analytics. The scary part of this for any marketer is how to pull it all together because these systems are generally all silos of information. Some BI tools like the Lavastorm product help integrate different data sources, which is a help for most marketers.
Over time, I would expect some consolidation and aggregation of systems, but the need for an overlay system to pull things together will remain for a long time. See my blog here: RTB House is a technology agency with worldwide operations.
Author of a unique algorithm for personalized retargeting. Provider of effective solutions aimed at supporting clients in selection of advertising messages to groups of potential customers defined by their online behaviour.
The company is currently running over advertising campaigns. For its clients buys 2,5 bn. I wanted to keep you updated on JiWire, a location-powered mobile advertising and data platform.
Leveraging proprietary historical and present location data, JiWire enables advertisers to effectively engage their desired audience across all mobile devices at scale.
Scott, great connecting today — wanted to make sure that Scribe Software www. Scott, a stellar take on the market per usual! It is amazing how it continues to change and grow. Using big data analytics, Pursway gives companies a way to determine pockets of purchase influence — the customers most likely to drive additional sales and the prospects most likely to respond to offers and buy — based on the simple concept that friends buy what their friends buy.
A quick look at how Sony is using Pursway can be found here: Hi Scott, Agree this was a laborious undertaking — admire your tenacity! I understand that mistakes and mis-categorizations are sure to happen here, but this could have been averted by contacting the company prior to listing them where you think it might make sense.
Even more odious a task? But more balanced, accurate and representative of this landscape? Most online vendor directories consider it a best practice to invite companies to submit their own company information prior to publication in order to avoid erroneous placements; in order to place companies in the most accurate category, and in order to allow companies an equal opportunity to represent their technology.
Finally, as a journalist or other communications professional with the power to share information to a worldwide audience that may be used for practical purposes, it is prudent to take all the steps necessary to ensure that information is accurate and as inclusive as possible.
Appreciate the chance to be a part of the conversation, Scott. Love the categorization schema, Scott — makes this very readable and helps navigate a complex landscape! We fit within the video marketing space: More detailed info you can find on my blog post: Great graphic by the way!
Scott — great analysis. You should definitely consider adding Sideqik to it in your next version. We help companies with partnership marketing and cross-promotions. I do think however that while certain people may not have been included some of the included will find themselves battling for survival in the years to come as is the case with any evolution.
I feel this will especially be true for the Experiences and Operations categories. Many providers in these spaces bank on a handful of established internet platforms. Thanks for this information.
I have tried to compile something like this myself before, to no avail. This is great to examine the current Marketing Technology Landscape. The six classes of marketing technology breakdown is excellent.
This is insanity, I had no idea how diverse the marketing industry was! I loved your point about archaic management tactics causing bottlenecks, and not technological limitations.
Hopefully the increasing sophistication of marketing tech will remove some of the bureaucracy of agency structure! I really appreciate the amount of work and dedication you have put into the successive releases of this fantastic map, and would like to humbly suggest a couple tools that could help you streamline and make this work not only more accessible and shareable, but also open to more effective suggestions and contributions from your own readers.
Here is an example of a multi-category directory I am maintaining there: The second one is Pearltrees, which while never allowing a full view of the whole open map, does provide a good way to organize and navigate the contents.
Actually, in the map itself there are certainly some potential valid alternatives to your present approach. Scott this is very impressive, thanks for putting this together. Will appreciate you including us in next revisions of this.
We will write about it on our brand Facebook fan-pages and blogs. Super graphic… nice work. Oh, and thanks for including Adgistics. Digital Asset Management Mike Brothers.
Excellent work on this, Scott. Si cumplen con la fraccion V, del articulo, adelante. No Xochitl, debes incluir todos ingresos percibidos durante el ejercicio, es decir, incluir a tus dos patrones. En la pagina del SAT ya esta pre llenada con los datos que ellos dieron, la puedes presentar, estas a tiempo, suerte!!!
Lolis Hernandez…que tan obligados esta la empresa en darme la constancia si no la solicite en Enero? Pues si no te entregaron la constancia y no tienes los elementos, no veo como le hagas Maria.
Pues si hay demanda laboral, yo creo que debes esperarte. Buenas tardes, una duda. Si mi empleador se olvido de retenerme ganacias durante el mes de febrero y marzo, es correcto que en abril me retenga todo junto?
Recuerda que el es un retenedor y el impuesto es tuyo. Si no lo hace, de todas formas al final en el calculo anual que el haga o tu misma, te va a dar a cargo.
Estimada Gabriela, creo que hiciste lo correcto, sin embargo es importante que revisas muy bien que las constancias que te entregaron de percepciones y retenciones, se exactamente lo que tiene el SAT pre-cargado.
Es correcto lo que te dice tu contadora. Lo que pasa es que la tarifa que aplica anual tiene estratos, y van progresando al alta, en la medida que tu ingreso crece.
Al sumar las tres fuentes de ingresos, al final del ejercicio, caes en los estratos mas altos y eso te lleva a pagar. Hola buenas tardes, yo tengo la obligacion de presentar mi declaracion anual por sueldos y salarios, mis empleadores ya me entregaron la constancia anual pero una de esas constancias le falta informacion que necesito al momento de llenar la declaracion en el portal del SAT, hable con el patron para solicitar el cambio pero me dice que no me la puede cambiar porque ya esta timbrada esa constancia, le explique incluso fui al SAT para asesoria y me piden que la cambie, pero el empleador se sigue negando.
Sin el cambio de la constancia no puedo terminar de llenar mi declaracion y tampoco puedo enviarla. Soy asalariado en el gobierno federal y recibo una constancia de sueldos, salarios, etc, donde aparecen mis ingresos y mis deducciones.
Buenas tardes un saludo a todos y espero me puedan orientar con algunas consultas 1. Por su apoyo y comentarios gracias.. No tienes nada que perder y mucho que ganar.
Lo puedes pelear, nada pierdes. Debe estar precargada en tu declarasat. Estimada Mirna, lo que pasa es que cuando tienes ingresos por dos o mas capitulos del titulo IV de la Ley en tu caso Sueldos C-1 y Honorarios C-2 , te encuentras obligada a presentar declaracion anual.
La fraccion III del articulo 98, dice: Hola Buenas tardes, tengo una duda, apenas a prinipios de junio empeze a laborar en una casa financiera, me solicitaorn mi rfc y me i de alta como asalariada, ganare mil pesos quincenales, de lo anterior me comento un a amiga que puedo deducir ciertos gastos?
Trata de hacerlo por internet, dando de baja la actividad empresarial y dando de alta la actividad de sueldos y salarios. Por otra parte si solo ingreso los datos del ultimo periodo de Nov.
Puedo presentar solo este ultimo periodo para poder recuperar parte de los intereses reales de mi hipoteca? Te sale a cargo, porque hay que recordar que la tarifa es progresiva, tiene estratos, que van aumentando en funcion al monto de los ingresos; asi pues, cuando tu primer patron te hizo las retenciones, nunca llego a los montos acumulados totales que hicieran que tributaras en la retencion en el posterior nivel.
Tu al sumar todos los ingresos pues se te va al nivel superior. Hola buenas tardes, soy una estudiante de contabilidad. Mi duda es quien retiene las declaraciones anuales.
Diana, no entiendo bien cuando dices retiene. Te comento que el obligado de presentar la declaracion del ejercicio es el contribuyente, que es la persona que se ubica en el hipotesis de ley que establece la carga tributaria.
Definitivamente que los 26 los debes declarar como un ingreso gravado. Recuerda que ya no existe el secreto bancario y el SAT eventualmente puede revisar y darse cuenta que lo declarado es inferior a tus ingresos.
Pues es obligacion de la empresa el que te entregue la constancia. Si tienes todos los recibos de nomina donde conste la retencion, posiblemente con ello la puedas hacer. El problema va a ser si te da saldo a favor y lo pides, en ese caso la autoridad, seguramente te va a pedir la constancia.
Pero tuve ingresos por parte de mi esposo Quien me depositaba en efectivo en mi cuenta ya que yo manejo todos los gastos de casa. Pero entonces como hago mi declaracion. Ya que tengo mis deducciones de infonavit y pagos de colegiaturas.
Si solo contemplo mis salarios. Pero ahora con este cambio ser actualmente ama de casa. Estimada Mirna, tu consulta es muy importante, y que bueno que estes tomando cartas sobre este asunto.
Efectivamente los donativos entre conyugues se encuentran exentos, sin embargo, hay estados de la republica mexicana que indican que cuando sean mayores a cierta cantidad, el contrato se debe elevar a escritura publica.
Para efectos de ISR no hay limite en los donativos, simplemente hay que tenerlo documentado. Si tus ingresos totales no fueron superiores a, pesos, no estas obligada a presentar declaracion anual, de acuerdo con el tercer parrafo del articulo, que dice: Debo acumular tanto los ingresos de los dos patrones y el ingreso del pleito que gane o solo el de los dos patros????
Buenas noches, Tengo varias dudas. Lo mas recomendable es que la presentes Marcela. Tu tienes todo el derecho y aparte te va a generar un ISR a favor. Si mi empresa comenzo con la nomina en mayo debemos presentar la declaracion informativa de sueldos y salarios?
Y el trabajador esta solicitando la constancia. Edgar, la persona fisica presenta un solo calculo, es decir, debes sumar los dos ingresos de las constancias. Te va a dar a cargo regularmente porque al unificar los ingresos se va aun estrato mas alto de la tarifa con una tasa mas alta.
Carlos, aqui el punto es si tu le presentaste el escrito a tu patron indicandole que tu ibas a hacer la declaracion anual, ahora bien, si tu antes del 31 de diciembre ya no estabas trabajando con tu patron, entonces ahi no requieres presentar escrito, pero por lo que veo en tu pregunta, tu seguias trabajando, solo que por intervalos te dejaban descansado.
Y si es asi como las presento seria, , , ,? Asi es, presentala, no pierdes nada y tienes mucho que ganar. Puedes — efectivamente — regresarte 5 anos hacia atras, como bien dices.
Puede ser desde, hasta el 30 de abril de Despues de esa fecha, solo vas a poder rescatar en adelante. Entiendo que tienes que usar el declarasat que estuvo vigente para cada ejercicio.
Tu ya con esos elementos, presentas la declaracion, incluyendo las deducciones personales a que tienes derecho. Entiendo que optaste por tu hacerla, porque consideraste que pudieras tener un saldo a favor.
Renuncie y me dieron mi finiquito. De acuerdo con el articulo 99 fraccion III, el patron esta obligado a entregartela: Por otro lado, como sabes, debes presentar tu declaracion anual.
Asi es, el termino ISPT no existe en las disposiciones fiscales. Tecnicamente se llama ISR retenido al contribuyente. Ese es el que tu puedes aplicar en tu declaracion contra el impuesto anual determinado.
Si es de hacia atras debes capturar todo; si la declaracion es de en adelante, ya esta prellenado. Buenas tardes, tengo una duda, soy asalariado y mi patron ha presentado mis declaraciones aunque exceden los, puedo yo presentar la declaracion y las anteriores aunque ya las presento mi patron?
El partron no debio efectuarte el calculo anual de acuerdo con el articulo 97 de la Ley y es tu obligacion hacerlo. Debes preparar tus declaraciones y presentarlas, de conformidad con el articulo 98, fraccion III, inciso e.
Espero no estar en un error con lo que comento….. Es correcto Nelly, no te pueden negar el derecho de presentar tu declaracion anual. En este foro, ya antes alguien tuvo a bien comentar este punto. Gabriel, esta rara tu pregunta, ya que si tu tienes ingresos anuales de 80, pesos como dices no estas obligado a presentar tu la declaracion.
Si olvidaste decirle al patron, pues se entiende que no optaste, luego asi, el patron debio haber hecho el calculo…. Unicamente si tienes deducciones personales, por ejemplo, si estas pagando un credito hipotecario por tu casa, en donde los intereses reales pueden ser deducidos.
Tambien los gastos medicos y hospitarlarios, entre otros. Si tu haces la declaracion, entonces seguramente te podria dar a favor. La empresa en donde trabajo mandaron un comunicado donde indica que ellos van a pagar las diferencias de ISR de las anuales de los trabajadores, que en cuanto tengamos nuestras declaraciones se las enviemos para que ellos paguen.
Puede haber alguna presuncion de acumulacion de ingresos por estos pagos que la empresa haga a cuenta de nosotros? Y donde tengo que presentala en la aplicacion para Asalariados o en el de Declarasat?
Gracias espero su pronta respuesta Saludos. Soy asalariado ante el SAT. Tania, realmente lo que te esta pidiendo tu cliente, es un balance y estado de resultados, de tus actividades de auto transporte.
En el caso de sueldos, pues entiendo no tenias nada de eso. Le debes explicar que tu no tenias esa actividad antes. Book of Mormon Tickets. SEO services in Lahore. Convert here for free. Convert your video files here.
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Sell home Wichita, KS. Decals for your home. Buenas tardes, una pregunta a los contadores, como cuanto debo de cobrar por realizar una declaracion de sueldos y salarios con mas de trabajadores, es para un municipio.
Venta de Equipo pesado. Roof Repair Long Island. Hola que tal, me puden orientar tengo un cargo en la declaracion pero no se porque solo tuve un patron en el Where to Buy Phentermine.
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Adam and Eve Butterfly Kiss. Si te diste de alta con actividad empresarial, debes estar presentando pagos provisionales. Acercate con un contador para que te apoye con ello y evites sanciones por no cumplir.
Hola veronica pues fue un error pero mi contador ya se encargo de ajustar el error de ante manos saludos y muchas gracias. Esta la escuela obligada a hacer mi calculo anual o yo debo presentarla declaracion anual.
Inscribir al trabajador en el RFC. Aportaciones voluntarias de retiro. Articulo Anterior Siguiente Articulo. Perciban ingresos de empleadores no obligados a hacer retenciones como es el caso de embajadas y organismos internacionales Cuando los ingresos por salarios excedan de mil pesos anuales.
Buen dia Socorro, No necesariamente, ya que el calculo del impuesto para retener en las indemnizaciones es muy particular, y a su vez tiene una parte exenta. Buenos dias Maria, En estricta teoria el monto retenido es igual al monto del impuesto anual que resulta con la informacion que nos proporcionaste.
Estimada Martha, no estas obligada solo en los siguientes casos: Jose Luis Lopez Rivas. Agradezco la amabilidad de su respuesta. Muchas gracias por seguir nuestro blog. Puedo presentar la declaracion anual de sueldos y salarios hasta el lunes sin tener propblemas?
Yo tengo una duda q pasa sino se me es entregada la constancia de retenciones de cada mes. Es incluyendo el IVA. Tu gasto es el total. Agradeceria sus comentarios…Gracias de antemano. Lo que indique el contrato de compra venta escritura.
Por sueldos y Salarios no necesitas presentar declaraciones mensuales ni expedir recibos. Salvador puedes ingresa al Portal con tu clave. Estimada Pamela, Es correcto, debe usted presentar su declaracion anual por los salarios percibidos de ambos patrones, para lo cual usted debera solicitar constancia de retenciones de ISR por salarios a cada uno de ellos.
Estimada Elena, Te comentamos en relacion a tu inquietud lo siguiente: Agradezco de antemano su valiosa respuesta. Estimado Martin, Entendemos que obtienes ingresos por sueldos, en este caso si podras realizar y presenter tu declaracion annual para deducir colegiaturas, siempre y cuando presents aviso a tu patron antes del 31 de diciembre y le indiques que haras tu declaracion annual por cuenta propia.
Espero que me puedan ayudar. Buenas tardes Edgar; Te comento que de acuerdo al Art. No Maximio, no puedes. Tiene que corresponder al ejercicio de la constancia. Tienes que enviarla como complementaria en el mismo lugar donde la enviaste normal.
Citale, es el total pagado, incluyendo el IVA. Karen, si puedes y tienes el derecho de presentar declaraciones complementarias. Buenas noches; Este correo lo escribo de parte de una amigo que tiene esta circunstancia y queremos averiguar que podemos hacer.
Alejandro De Anda V. De antemano te agradezco mucho por la ayuda. Estimado Rodrigo, es sumamente facil. En el Declarasat la debes de preparar. Si se las puedes pedir al Infonavit.
Es correcto, procede la recuperacion del saldo a favor: Estimado Omar, Desafortunadamente si; debes declararlo, ya que el articulo 98, fraccion III, inciso c, indica lo siguiente: Dicho de una cosa: Que se hace u ocurre al mismo tiempo que otra.
Por otra parte ellos estan obligados a entregar tu constancia,. Muchas gracias anticipadas por tu apoyo. Te recomiendo hables a asistencia al contribuyente del SAT.
Hola Soy asalariado en el gobierno federal y recibo una constancia de sueldos, salarios, etc, donde aparecen mis ingresos y mis deducciones. De antemano agradezco tu profesionalismo y paciencia. No Hector, no estas obligado.
Creo que es el mejor camino Jose. De alguna forma en la sentencia hay evidencia de ello.
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It struck me that these CDPs, along with some other technologies such as tag management and cloud connector services such as Zapier, were coalescing as marketing middleware — software to help all the other software in marketing work better together.
And so six classes of marketing technology seemed to logically fit together into — gasp! The situation is further complicated by the fact that categories can always be divided into subcategories, the labels and definition of categories vary depending on who you ask, many products cross multiple categories, and vendors are constantly acquiring and pivoting their way into different categories.
Out of those infinite possibilities, this is merely one: For the most part, I avoided duplicating companies across categories, with very few exceptions.
The main exceptions are the giants who have acquired across the whole space, such as Adobe, IBM, and Oracle. However, while categories are useful to illustrate clusters of related marketing technologies, many innovative products out there are being designed outside the boundaries of these categories.
Marketing Backbone Platforms and Marketing Middleware. These two classes of products are bringing some much needed structure to the marketing technology stack. You may get these pieces from one vendor or several, but they will serve as the foundation for your marketing technology stack.
Instead of each product needing to explicitly integrate with each other product out there — an impossible n 2 integration points — middleware can serve as a common highway system for data between them.
Combined, these platforms and marketing middleware make it increasingly manageable to orchestrate diverse marketing software products into a cohesive stack. Each business will be better able to tailor a marketing technology portfolio that best serves their mission.
The Emergence of the Marketing Apps Category. These products let marketers produce interactive experiences, rather than static content, to engage their audience.
This nascent category contains products that were once considered unrelated to each other — polls and surveys, social contests and sweepstakes, and app-like web and mobile experiences such as wizards, configurators, calculators, etc.
But I believe they share a common DNA of letting marketers build interactive experiences to better acquire and nurture customers — without expensive, custom programming.
In full disclosure, the company I co-founded, ion interactive, is included here. Consolidation and Diversification in Marketing Automation. Many of these are new ventures or expansions of vendors from other categories especially email marketing.
And there are undoubtedly more that I inadvertently overlooked my apologies. It will be interesting to watch the dynamics of this play out. One prediction is that some of the first generation marketing automation players will likely acquire several of these second generation players — to achieve further reach and hedge their bets on product design choices.
Not unlike the possibilities Salesforce. Granted, this landscape is not comprehensive, and there are many advertising technology companies that are missing from it. But there are also many non-advertising vendors missing too.
This is indicative of — and directly enabling — the seismic shift of marketing away from advertising to experience-driven marketing. Content marketing, social media marketing, interactive experiences, and the analytical capabilities to optimize those efforts with continuous experimentation are where the largest flood of innovation is occurring.
DSPs are focused on ads. DMPs are increasingly able to leverage audience data across a much broader range of marketing initiatives. To be sure, there are many amazing advertising technology vendors out there, and new ones will continue to arise.
But the momentum of the burgeoning marketing technology field clearly has a different center of gravity. Granted, most of these were not designed specifically with marketing in mind. But the ones I selected here can work beautifully in supporting agile marketing.
More generally, the growth and innovation with these products speaks to the increasing traction that agile and lean management philosophies are gaining across more and more organizations. The continued rise of agile methods and culture, however, is helping to reinvent marketing management for this century — so the human parts of our marketing, which will always be the most important parts, can harness the full potential that all this technology has to offer us.
If I missed including your company in this landscape, I apologize. No slight was intended. Please feel free to tell us about your venture in the comments below. The clear visualization of the six categories provides a meaningful hierarchy to help in educating others about the marketing technology structure, unlike anything I have seen thus far.
The growth of the marketing PaaS and Middleware categories demonstrates the maturation of the entire marketing technology industry as martec programs are formalized into a unified technology stack.
The solidification of such a vibrant set of platform and middleware vendors in this space is definitely the most exciting revelation I took from this project. Scott as always you are placing brilliant content.
A very comprehensive list and also highlight how complex everything is getting. Great for choice but also in some cases overwhelmingly confusing at the stage of doing vendor review.
Especially in the marketing automation scene, everyone claims their technology covers everything but in reality or sometimes you simply encounter a glorified email marketing tool with a couple of add ons.
Yes, I agree the space in its totality is overwhelming — and as I disclaimed up front, this graphic is actually far from comprehensive. However, the upside that you point out is that, overall, this will drive innovation up and drive costs down.
What matters is a great product, a great marketing strategy, and great marketing execution. Great improvement over your prior versions Scott. The categories you have developed help add some structure to the crazy marketing software industry.
The need to build interactive experiences with these apps will become more important as content marketing continues to build steam. I hope you and your readers will stop by and say hello to learn more about us and the value that we are delivering to some of the largest companies in the world.
Thanks, Jack — and thanks for chiming in on Aginity. You guys are a terrific example of marketing middleware. Scott — I applaud you for taking the endless hours to demonstrate just how vast the technology marketing enterprise landscape has become in such a short period of time.
To your point about the platform categories, this maturation is almost analogous to the general software application space about years ago. I bet you are right about the big boys gobbling up the next generation of players.
While Black Ink is not a big boy yet, we are happy to serve CMOs and CFOs alike in understanding their marketing performance from a financial perspective across all data environments, analytic and applications.
I think what Black Ink is doing at the intersection between marketing and finance is very exciting. Big applause, very good overview. This revised edition is much better than the last one which also was great work.
Scott, thanks for taking the time to put this together and share it with the rest of us. The structure makes a lot of sense and should help every marketer make sure they have a sound understanding of the big picture before they get caught up in tactical decisions about individual products and capabilities.
I found your blog to be the single most valuable resource in shaping my thinking of the architecture for this landscape. Scott, this is incredibly well done—I cannot imagine the time and energy it took to assemble!
Thank you for including HubSpot in the integrated marketing category, we are honored to be a part of the list. In the meantime, Happy New Year—wishing you and the other marketers included on this list a very happy and healthy!
Keep up the amazing work at HubSpot — making all us Boston marketing technology types look good. Signals looks like a great product. Scott, awesome job and I am excited that you had this break through about middleware and the need for a centralized customer data platform.
I just wrote a blog to help to better define this category but a lot more work on this is still needed and I welcome all discussion on the topic. Thanks, Dominique — you raise many great points in your post.
Scott, first of all, let me wish you a Happy New Year and then let me thank you for this great gift. Looking at it, and thinking as a marketing technologist I had a digital dream: What if instead of a picture, you could provide this Excellent and Incredible work in an HTML 5 landing page, with a clickable map, and a crowd sourcing app on top of it letting all people working for companies add new companies, and more valuable select and share the tools they use in each stack and how well the integrate in their marketing usage of them?
Without forgetting analytics like the most clicked logos, etc. Such a helpful resource, Scott! On a more simplistic level, would you consider sharing a working database of categories and companies featured?
Anything sortable, or searchable, would be interesting. Stellar update Scott — very very helpful for highlighting how the landscape is changing depressingly fast!
I agree with William — following this is hard… to keep it current must be a labout of love! Scott, great job in framing the emerging marketing stack, and for putting so many companies into meaningful segments.
I particularly like your category of emerging marketing apps. Scott thanks for the hard work to collate all this info together. It just helps to understand the competitive landscape faced as we continue to invest in companies.
Great infographic Scott — the categories you used to define this highly competitive landscape really helps to clarify and segment the various parts of the larger marketing techology puzzle.
I wanted to fill you in too on my company — PromoJam http: We really pride ourselves in creating social marketing tools that will help brands get to market faster and smarter.
Do check it out when you have the chance! My apologies that I missed PromoJam in this version of the landscape, but thank you for sharing it with us. I am a big fan of Lumascape presentations but I do like how yours includes a comprehensive view of the marketing ecosystem.
I predict that new categories of marketing especially around the area of influencer marketing and advocate marketing will emerge more prominently in the near future and maybe they will make it on your future list!
Finally, is it possible to get emailed the raw data behind your search. It might be useful for doing some internal analysis. If it is, then please email it to abdallahATinfluitive.
Will definitely consider those as their own categories in future versions of this landscape. Best wishes with Influitive! I have a small question: Did you consider dividing the marketing automation category into B2B and B2C?
I wrestled quite a bit with these categories, trying to decide what the best level of resolution should be. The difficulty that kept me from further subdividing these categories was two-fold.
For instance, B2B vs. B2C was one axis; but so could be SMB vs. Second, many products would fit in both subdivisions, which seemed like it would make those subdivisions less useful.
A whole infographic could be developed just around the marketing automation ecosystem that could do much more justice to the structure within it. Hi Scott, great job! Regrettably, I have no good reason for missing Nitrogr.
Thank you for bringing it to my attention though. I confess, it is very humbling to realize all the amazing companies that I inadvertently overlooked. Best wishes with your venture in!
Scott, thank you for featuring Padiact http: Also, about being featured in the supergraphic, we feel that this is like an achievement, as we helped collect over 3 million leads for our clients so far.
I have to say, I really enjoyed learning about so many great companies such as yours while researching this. Best wishes with Padiact in! Awesome work, very useful! If I may, let me introduce our company, DashThis http: Hi, Stephane — Happy New Year.
Sorry that I missed you guys in this landscape, but thanks for bringing it to my attention. Will definitely have you in mind for the next version. Compliments for this impressive infographic on marketing technology.
You may have overlooked us in the DAM category? We serve those customers together with our business partners covering countries. My apologies that I overlooked you. It sounds like you guys are doing great.
Thanks for chiming in! Scott, this is a great graph and great article. I found the process of working on this highly educating. And from the comments of all the great companies that I missed here, I clearly still have a lot to learn!
I think the 6 main buckets and the hierarchy make perfect sense. Love to work with you on making this interactive. A marketing capabilities matrix tool that people could use to evaluate which of the sections are core to their strategy and what vendors and services they have.
This would allow a gap analysis and a roadmap for each organization but capture trends and allow for collaboration with others in the industry. Brilliant content — a really impressive collection!
For the Agile Project Mgmt. So sorry that I missed you guys in this landscape — but thanks for letting me know. But I think the distinction makes sense: Contrary to your post, it seems to me that the backbone platforms are in fact customer-facing; indeed, they are the primary delivery systems in their respective channels.
The marketing experience systems often modify messages created by the backbone system, for example by inserting a personalized message or promotion. I also wonder whether the same experience system could be deployed across multiple backbone platforms — many of them would be limited to just one, but some might not.
To the extent that they do feed multiple backbone systems, would this make them part of a middleware layer, or perhaps lead to redrawing your diagram so the backbone and experience layers touch directly rather than being connected through middleware?
I could certainly see an advantage to that, since it would ensure that recommended experiences are available to all customer-facing systems. But it also introduces another layer of complexity.
Much food for thought. Thanks again for sharing this and I look forward to reading your more detailed explications. The far majority of marketing efforts out there emanate from these core products.
Combined with the fact that those vendors have been increasingly building partner ecosystems with more specialized point solutions led me to label them as backbone platforms.
The red and orange marketing experiences and marketing operations categories are, at least to me, more point solutions above those platforms. But for the sake of having some organizational heuristic: The middleware layer is the most interesting to me — but arguably the hardest to quantify.
My informal heuristic was: It could be debated whether CDPs really deserve to be more at the platform layer instead. I expect that will change, maybe even quite quickly. Which brings us to your question: These are just some preliminary thoughts though.
I think your definition heuristics are good. The key point about CDPs is that they support a unified, cross-channel customer experience by providing a shared database. This is why the CDP is emerging to create separate, channel-agnostic data level.
This is yet another category for next edition! Hi Scott, Incredible piece of work. We see ourselves also play in several other categories within the Marketing Experiences class, given that the rich media ads and content that marketers build on our platform integrate into backbone platforms MAP, CRM, WCM, marketing operations Data, Analytics, as well as several other categories within Marketing Experiences email, mobile, video, social, and event platforms.
This is precisely what we do at Kwanzoo. We also write back to MAP prospect profiles, so they are even richer for future interactions. And we definitely see strong interest from B2B demand marketers to do just that.
But the bottom line is, we believe there is significant value for marketers from tools that can simplify all the myriad integrations they would otherwise need to deal with everyday to create a compelling interactive experience for their customers and prospects.
Thanks again for bringing some clarity to a very confusing space. It will help drive adoption of new technologies faster, which is a good thing! I was chatting with David last week and he mentioned this dialogue here with you.
This is really getting to the heart of a big transformation that is happening in our market. In essence, we have a real-time orchestration hub that enables brands to orchestrate omni-channel customer journeys across their existing touch points, systems and data — without ripping and replacing systems and without creating a new database to manage.
A completely channel-agnostic and data-agnostic system, the rules and journeys are managed centrally in the hub and can be applied to any touch point, or combinations of touch points, in real-time.
It would be great to connect and share some details on the solution. I thoroughly enjoyed this article. I admire the way you organized the various marketing technologies very accurately into categories.
I also like the order that you gave the six classes of technology. I would like to nominate and introduce WhatRunsWhere https: Within this supergraphic we would fall into the Marketing Operations class, classified under Marketing Analytics.
We are a powerful competitive intelligence tool that helps online marketers see exactly what display and mobile ads are running where. Tracking data from over 90 display networks, over mobile networks, and over thousand unique publishers in each of the 15 countries it covers.
Thank you, Danielle — glad you enjoyed it! My apologies that I missed WhatRunsWhere. Sounds like a great service! Consider it nominated for the next version of this landscape.
Hi Scott — I love this Supergraphic. One simple solution would be to offer a companion. Thanks for the nudge! You may consider checking out the Conversation Prism for your next go-round.
Should you take another pass at the landscape, the team here at AdColony www. AdColony is an Inc. Hello Scott — Thanks for putting all the time and effort into this. This provides a valuable resource for anyone trying to figure out this continually morphing space.
One change that is worth tracking is the move of enterprise-level email service providers to being full-fledged cross-channel marketing providers. Your Marketing Automation category can capture some of that, but a lot of Cross-Channel Campaign Management providers like my company StrongView and competitors like Exact Target and Responsys offer campaign execution as well as marketing automation.
I put that in quotes because your choice of label — cross-channel campaign management — may very well be better as its own category. But I may have some better ideas for that in the next version.
This is incredible, nice work Scott! At its core, Convertable combines web forms, analytics and lead management. It tracks leads generated through web forms all the way through the end of the sales cycle so you can finally attribute the revenue generated back to its original source and every visit for more accurate attribution rather than simply last click in order to truly measure ROI.
Our goal is to bridge the critical gap between web analytics and offline sales by providing a simple yet robust closed loop marketing platform, and one that is better suited and more affordable for smaller businesses who may not necessarily need a full blown enterprise level solution at this time.
We have had thousands of companies sign up already for our free beta and we plan on launching our premium plans in the next few months. This is an amazing project you took on and I applaud you on your results!
Good luck in your mission! Dittos on all the praise above. I do think that advertising will continue to exist and innovate as a significant piece of the modern marketing puzzle. In the process, the boundaries may indeed blur and merge in interesting new ways.
Your idea of convergence there is very intriguing! Amazing to see the expanse of our marketing technology ecosystem … and its growth over the years! SocialBridge was developed specifically for marketing agencies and departments and enables internal and external teams to predictably create successful campaigns.
Users can share files, manage projects, centralize communication, review and mark up creative assets, and streamline creative and operational processes all in the cloud. And our customers are doing interesting things with our software, like managing creation of commercial video spots for primetime TV shows and major campaigns such as the Super Bowl, launching new frozen yogurt flavors, working more closely with clients on campaigns, bringing educational television programs to children around the globe, publishing sports highlights and stats, etc.
CentralDesktop being one of them! Thank you for alerting me for the next version. Thank you for considering us for future versions. What an immense amount of information to juggle!
Would be great to include Hiwyre in your sales enablement section. Amazingly useful to brands, agencies, and third parties alike! Thanks again for this Scott!
Great to see what ShareRoot is doing with Pinterest marketing. I appreciate the heads up to have you in mind for future versions of this landscape. Thanks Scott for having http: Your yearly technology landscape infographics are becoming industry standard now as I can see them getting quoted so often!
Would be nice to see Integround, http: We are a startup from Northern Europe working with process automatization. Marketing automatization is really gaining momentum on the European markets.
Interground looks great — I appreciate you letting me know. Best wishes for! While marketers have more technology options at their disposal than ever before, the flip side to that is: Readers can find more information at our website, http: Can anyone point me to it?
I applaud your work here, I have no doubt that it is an accurate portrayal of the marketing technology space. I hope you are the kind of person who will be open to a little constructive criticism from an information design standpoint.
The information content is really a list — one where the information of the logo adds no new understanding. Some logos are bigger than others — but again this is not a data attribute.
I could go on at length here. Please understand that I think your work in this area is noble. Hi, George — thanks for the constructive criticism! I actually appreciate it very much. There is an interesting debate worth having about information vs.
If you have more detailed feedback, please do email me. Hi Scott—Thanks very much for your reasoned response…yes I will email you with a few pointers and ideas.
I think the work that you are doing is excellent and I hope I can offer just a few mechanisms to help it scale from here forward. Scott, This is teriffic work and a true labor of love.
You are right about categories. As new needs are discovered, companies in one space are quick to move into an adjoinung space and offer new solutions. I hope that this is work for your dissertation.
You have truly added to the body of knowledge available in our industry. It is indeed a labor of love. And the IRB would no doubt flag me for inflicting stress on marketers and product managers presented with this.
Scott, thank you for an outstanding and compelling summary of our industry. I invite you to check out Amplifinity, a Social Media Marketing company. Our software allows large brands to identify, track and manage brand advocacy across social networks.
We supply our software to many Fortune companies. Our technology is primarily used to optimize customer referral programs, turning customers, partners and employees into permanent sales channels.
Scott, your landscape is missing the Canadian engagementlabs!!! We are social enablers and are totally focused on providing social engagement technologies extracting collective business intelligence for our clients.
We also provide the analytics, insights and intelligence that go with it. We cater to our clients needs by offering them the means to take their social media engagement more effective and valued!
Today, social marketers are immersed in non-actionable, BIG data. Interested in having a tour of our products, just visit http: El precio de la hora, siento que lo debes poner de acuerdo a tu organizacion gastos de oficina, sueldos, etc y el grado de experiencia que tu tengas.
Hola tengo la siguiente duda, los gastos de gasolina, las refacciones automotrices y material de construccion no es deducible de impuestos? Si la PF contara con ingresos provenientes de otras actividades, habria que evaluar si dichos gastos son indispensables en dicha actividad para poder ejercer las deducciones que mencionas.
En estricta teoria el monto retenido es igual al monto del impuesto anual que resulta con la informacion que nos proporcionaste. En este caso particular, podria ser recomendable evaluar con el departamento contable como se esta llevando a cabo el calculo anual o si estan tomando algo en cuenta que no lo tengas contemplado.
La ley si libera a. Recomiendo que en, te organices mas y guardes celosamente todos los comprobantes. Soy persona moral retenedor de impuestos. Espero que lo hubieras hecho de esa manera.
Buenas Tardes, me encantaria subscribirme a este grupo para recibir sus noticias, pero cuando me puse mi correo y mi nombre, y despues me llego el correo diciendo que le diera click al ENLACE, me marco error y no me acepto la subscripcion, me gustaria que me enviaran estas noticias a mi correo: Buenas tardes serian tan amables de decirme cual es el articulo del fundamento para deduciones, como persona fisic.
A mediados de, me retiraron de la empresa, pero no me entregaron constancia de retencion por todo el periodo laborado ni por el pago de indemnizaciones. Lo anterior de conformidad con el articulo de la Ley del ISR.
Tengo una duda en el ejercicio fiscal a uno de los empleados que le hice el calculo anual le resultado un ISR a Cargo por Agradezco de antemano toda su ayuda al respecto.
Nuevamente yo me trate de suscribir con ustedes, pero al momento de recibir el correo de confirmacion y presionar la opcion enlace me marca error. Podrian por favor decirme donde puedo contactarme con ustedes para recibir todo tipo de informacion fiscal, financier y de auditoria.
Agradezco su ayuda al respecto. Que tal Nora, ya la agregamos a nuestra base de datos para que nuestras noticias le lleguen directamente a su correo. Unicamente cuando se trate de pago de contribuciones y la fecha de vencimiento se en viernes o dia inhabil, la fecha de pago se pasa al dia habil siguiente.
Buen dia Alejandra, En este caso la constancia que se debe de proporcionar como asalariado es anual, y el patron se encuentra obligada a proporcionartela. Reply, yo tengo duda de como elaborar la declaracion informativa mensual de operaciones con terceros, hablando de personas fisicas con actividades profesionales,.
Buen dia Juan Manual, Agradeceria si pudieras especificar mas tu duda. Realemnte las DIOT deben de ser presentadas de la misma forma tanto las personas fisicas como las morales, en donde se debe de manifestar las operaciones que tuviste con tus proveedores durante el mes, entendiendose que estas se realizaron en base a flujo de efectivo, por tratarse de una obligacion establecida dentro de la Ley del IVA.
En resumen, se tiene que reportar los pagos a proveedores que realizaste durante el mes desglosando las tasas de IVA que correspondieron a dichos pagos. Estimada Rosy, la constancia de sueldos y salarios te la debera entregar la empresa a mas tardar el dia 28 de febrero y tu puedes presentar tu declaracion una vez que la obtengas.
Te recomendamos verificar que los datos que aparecen en la base de datos del SAT coincidan con los de tu constancia. En los meses que no trabajaste no tienes que presentar nada.
Buenos dias estoy presentando una declaracion de una personafisica con regimen de sueldos y salarios pero esta persona vendio una casa por lo tanto obtuvo ingresos por enajenacion de bienes como debe presentar esta declaracion ya que si escojo la opcion de enajenacion solo me pide datos del terreno y construccion pero donde debo acumular los ingresos por dicha venta.
Estmado Miguel, entiendo que no es su casa habitacin, porque si lo fuera esta exenta. El calculo te lo establece el a. Que documento tendria que tomar como base para el llenado de la declaracion apartado enajenacion,.
Asumiendo que la casa en venta si era de ella y que es excenta debo presentar aun el apartado de enajenacion en mi anual? Muchas gracias por tu ayuda pero voy empezando en esto y nunca me habia tocado una situacion asi.
Obviamente no te va a sumar nada a los ingresos gravados del ejercicio incluyendo sueldos, precisamente porque la venta de la casa habitacion es exenta. Eso si, hay que declararla, ya que si no lo haces, se convierte en gravada.
Hola buen dia, Mi situacion es la siguiente…. Debes declarar la venta de la casa en la declaracion anual, ya que de no hacerlo, el ingreso se te puede convertir en gravado. Buen dia Tengo una duda Actualmente tengo 2 patrones me iniscribi al rfc por asimilados, y no llego a los Buenas tardes, En este caso no es posible considerar dichos conceptos como parte de los intereses hipotecarios, al ser erogaciones completamente distintas.
Que debemos y que necesitamos hacer? De esta forma, vas recopilando durante todo el ejercicio, comprobantes de gastos medicos, dentales, hospitalarios, colegiaturas, etc.
Hay que atender a las reglas del a. De acuerdo con la fraccion III del articulo de la Ley del ISR, el patron tiene la obligacion en enero de entregarte tu constancia de remuneraciones cubiertas; por otro lado, de acuerdo con el articulo, fraccin III, inciso c, tu tienes obligacion de presentar la declaracion anual.
Ana, el primer parrafo de la fraccion IV del art. Si lo deseas, pudieras presentar declaraciones complementarias y botar el saldo a favor. Hola buenas tardes, tengo una duda..
En el caso del prestamo personal, este no se puede deducir, si no esta dentro del catalogo de deducciones personales del articulo de la Ley del Impuesto Sobre la Renta.
Hola, tengo una pregunta que me preocupa mucho, soy persona fisica y estoy bajo el regimen de sueldos y salarios, un contador amigo mio me hizo un estimado de declaracion anual y concluyo que debia pagar 12mil pesos de impuestos, gano alrededor de mil pesos anuales, mi pregunta es porque tengo que pagar tanto si las dos empresas a las que trabajo, segun mis recibos de pago indican que me fueron descontados mi pago de impuestos….
Algo pudiera estar mal en las retenciones que te hicieron tus patrones. Hola, buenas tardes contador, a mi me interesa tambien tener el fundamento legal con el cual podemos deducir el total del gasto personal.
Existe algun fundamento, en el cual si un patron ya presento la declaracion anual de los trabajadores, y uno de los trabajadores tiene deducciones personales que quiere tomar encuenta, el trabajadore puede presentar la declaracion aun cuando el patron ya la presento?
Rosario, te contesto las dos preguntas: Buenas tardes, al entrar a la aplicacion automatica del sat de asalariados veo registrado el importe por sueldos y salarios del retenedor de mi empresa, lo que no se es si deba incluir los ingresos que obtuve por indemnizacion, o si ya vienen integrados dentro de los datos que vienen de manera automatica de mi retenedor.
Lilia, aun no es segura la precarga que viene en el Declarasat. Sugiero que te bases en la constancia que te dio el patron. Esa es la buena. Cuando obtengan ingresos acumulables distintos de sus ingresos por salarios.
Cuando obtengan ingresos por salarios de fuente de riqueza ubicada en el extranjero o de personas no obligadas a efectuar retenciones. En el caso en que unicamente obtengas ingresos por sueldos y salarios, te encuentras obligado a presentar la declaracion anual, al caer en especificamente en lo establecido en la fraccion III inciso c del articulo de la Ley del ISR, que menciona: Y de esa manera poder hacer mi declaracion anual, referente a los 3 primeros meses que estuve por honorarios.
Sugiero que des de alta un aumento de obligaciones por sueldos y salarios. Respecto a los ingresos por servicios [dar clases], si es de manera independiente, te debes de dar de alta en el Capitulo II [Del titulo IV] de las actividades empresariales y profesionales.
Buenas tardes una duda estoy por ganag una demanda DE despido inguatificado recibire cerca del millon. Trabajaba para el municipio. Que obligacion tendria Y que impuestos tendria que pagar, ademas de eso tengo ingresos por act.
Enpresarial se me acumulara o que? Jorge, Asi es; debes de acumular estos ingresos en tu declaracion anual bajo el capitulo de Sueldos y Salarios [I] y acreditar en su caso el ISR que te haya retenido el municipio.
En el caso de despidos, hay una parte exenta que te recomiendo revisar en el articulo de la LISR. El Declarasat te puede ayudar mucho. Al meter tu la complementaria revives esas facultades y empieza a contar desde la fecha de la complementaria.
Estimada Mary, Si lo puedes hacer, siempre y cuando tengas las constancias de los intereses reales por ejercicio. Estimado Armando, El declarasat es la herramienta.
Me pueden informar si estoy es lo correcto. Es correcto, debe usted presentar su declaracion anual por los salarios percibidos de ambos patrones, para lo cual usted debera solicitar constancia de retenciones de ISR por salarios a cada uno de ellos.
Marco, las deducciones son por ejercicio. No puedes tu meter un gasto deduccion de intereses de un ejercicio en otro. Esta persona en Total tendra 3 patrones, es correcto que este recibiendo estos pagos como Asimilables a Salarios?.
Entendemos que obtienes ingresos por sueldos, en este caso si podras realizar y presenter tu declaracion annual para deducir colegiaturas, siempre y cuando presents aviso a tu patron antes del 31 de diciembre y le indiques que haras tu declaracion annual por cuenta propia.
Si solo obtienes ingresos por sueldos y salaries, el gasto por una computadora no se puede deducir. Asi es Gerardo, la disposicion indica: Una pregunta, yo soy asalariado, pero a la vez tengo un negocio personal y estoy registrado como persona fisica.
Las ventas de mi negocio propio ascienden a mil, aproximadamente. Estimado Ruben, No nos indicas bajo que regimen tributaras, es importante revisar esto antes de poderte apoyar. Ahora bien, en caso de encontrarte en el regimen general de personas fisicas, deberas solicitarle a tu patron que te otorgue una constancia de los sueldos que recibiste en el ejercicio de y presentarle una carta solicitandole no te haga el calculo annual por que obtienes ingresos por otras actividades.
Ahora bien, deberas presentar por tu cuenta la declaracion annual en la cual se consideren los ingresos por las dos actividades sueldos y empresarial. Te comento que de acuerdo al Art. Luis, ninguno de ellos.
Unicamente son deducibles las primas por seguro de gastos medicos. Alfredo, de conformidad con la fraccion III, inciso c, segunda oracion, del articulo, de la Ley del ISR, te encuentras obligado a presentar declaracion anual.
Vence el 30 de abril. En la misma manifiesta tu voluntad de que te lo regresen a la cuenta bancaria que indiques. Estimada Myriam, la eleccion de presentar por cuenta propia tu declaracion annual por ingresos por sueldos es por ejercicio.
En caso de que en algun ejercicio no decidas presenter tu declaracion, tu patron debera encargarse de ello. Oscar, Significa que ante el SAT tienes activas otros actividades, es decir, que obtienes ingresos por otras actividades que no son sueldos, tal vez en algun momento diste de alta alguna actividad adicional.
Te sugerimos te acerques al SAT para que te asesoren al respecto y te indiquen el estatus actual de tus obligaciones. Que tengo que hacer? Tambien hice la declaracion a un familiar y me equivoque en el RFC del retenedor puse el de mi familiar.
Saul, ingresa de vuelta al portal, captura otra vez la informacion en el Declarasat como complementaria y corriges la parte equivocada. Hola, estoy registrado en el sat en el regimen de actividad empresarial y servicios profesionales y el mes pasado di de alta las obligaciones como asalariado y quiero saber como debo hacer mi declaracion informativa mensual ya que no tuve ingresos por servicios profesionales pero como asalariado si.
Estimado Miguel, de acuerdo con la Ley debiste haberle avisado al patron que tu ibas a hacer el calculo. Veo riesgoso que tu lo hagas y determines un saldo a favor.
Claudia, es que te aparece ese concepto ya que las indemizaciones tienen un tratamiento especial aparte de que tienen una porcion exenta. Tienes que revisar bien la constancia que te dieron y en base a ella, hacer el llenado.
Hola, espero me puedan ayudar, queria hacer mi declaracion anual del al porque en esos periodos tuve varios patrones. Le pedi las cartas de retenciones a este patron y no me las dio y revisando en el SAT no aparece este patron en esos ejercicios pero si tengo mis recibos donde aparece el ISR que me retenia cada mes.
Que puedo hacer para hacer mi declaracion ya que quiero meter mi credito hipotecario. Juan, me temo que no puedes presentar la declaracion, ya que debiste haberle avisado al patron que tu ibas a presentarla.
Sin la constancia del patron no puedes hacerlo; los recibos no son la constancia. Seria una declaracion normal. Luis, la empresa esta obligada a compensarte ese saldo a favor contra las retenciones que te haga ahora en o en su caso regresartelo.
Me interesan sus articulos y opiniones publicadas, quise suscribirme pero me marca error, ojala me incluyan en su blog. Ernesto, te da saldo a pagar porque recuerda que la tarifa es progresiva, entre mas ingreso tienes mas alta es la tasa.
Cuando cada platron te calcula el ISR, al aplicar la tarifa lo hace sobre una base menor y aplica una tasa menor; cuando sumas los dos ingresos, se te va a otro estrato.
Es correcto que te de a pagar. Si no, puedes acudir al SAT. Soy un asalariado y la declaracion del ya fue presentada por el patron. Es por ello estar atentos y avisar oportunamente.
Buenas tardes, tengo una duda tributaba en el Regimen Intermedio, presente la declaracion anual del, pero omiti la de sueldos y salarios como la presento? Mariana, aplica la tarifa del articulo de la Ley del ISR.
Estimada Nidia; esto no es posible, ya que los intereses por si mismo no constituyen un impuesto a favor. Lucy, aplica la tarifa del articulo de la Ley del ISR. Estimado Roberto, creo que tu maestro te la puso complicada para desarrollar este caso practico.
Este correo lo escribo de parte de una amigo que tiene esta circunstancia y queremos averiguar que podemos hacer. Estimado Franco, creo que va un poco tarde nuestra respuesta, pero aqui cuando esto se te presente, puedes ir con la autoridad laboral para que te apoye.
Womens Canada Goose Expedition Parka. Canada Goose Coats sale. Normally, Motoko uses a single handgun or rifle, supported with both hands. These are not quite as impractical to wield as they fire low recoil armor-piercing 5.
After getting her left arm blown off, she single-handedly uses an anti tank rifle to make the pilot inside regret that he ever messed with her. Onizuka does this in Great Teacher Onizuka He winds up getting a better score than anybody else thanks to this.
Probably one of the most iconic examples is the Freedom from Gundam SEED cleaning house with its twin plasma cannons and twin railguns. The Wing Zero can pull this off with its twin buster rifles, which can also combine together to form one massive buster rifle.
The Endless Waltz Heavyarms pulls it off with two sets of twin-linked gatling guns. Blu Duel and Strike Noir both use a pair of "shorty" beam rifles in other words, beam pistols.
Meanwhile, Buster Verde carry two huge beam rifles that can be combine like Wing Zero's buster rifle mentioned above. Gundam 00 is fairly fond of this one. Both Gundam Dynames and Cherudim Gundam akimbo a pair of beam pistols.
Gundam Arios has two double barreled beam rifles and a pair of beam gatlings mounted in each arm. Not to be trumped, Gundam Virtue and Gundam Seravee are both capable of using two beam bazookas at once.
Gundam Zabanya which succeed Dynames and Cherudim can not only akimbo two of its 10 Rifle Bits, but also break them down to Pistol Bits for the same purpose. It gets blasted by a beam rifle and falls over backwards dead.
Fellow hitman Bunji Kugashira and antagonist Brad Wong do as well the latter using decorative gold and silver revolvers, and all are insanely good shots. When Brandon is resurrected as the deadman called Beyond the Grave, he still dual-wields a pair of even bigger handguns, the Cerberus.
In the Gunsmith Cats manga Rally Vincent manages to thoroughly debunk both Guns Akimbo and Gangsta Style techniques while moonlighting as a firearms instructor. Ironically, this actually gets her fired, since the shooting range owner makes his real money selling lots and lots of ammo.
Alucard in Hellsing does this with two humongous pistols, a. He can get away with it due having immense strength and reflexes because of his vampiric nature. In another example, Seras Victoria takes this trope up to eleven against Millennium's blimp when it makes its assault on the Hellsing Manor.
If one Harkonnen is overkill, what's two at the same time? Oh, yes, he can really kill. In Kurohime, the Sidekick Zero uses four guns, and combines this with improbably fast shooting and Improbable Aiming Skills to shoot the guns out of the hands of whatever mooks happen to be around.
Justified in that she trained herself in ambidextrous shooting from a young age, and her mentor recognized this as her special skill and organized a custom-made dual Device for her.
Gatling Good plus rocket launchers combined in one weapon which she has twice. The eponymous heroine of Madlax does this all the time, wielding a pair of custom SIG Ps into every gunfight. The accuracy issue is irrelevant when you consider that her gun dancing style frequently has her shooting people with her eyes closed while facing in a different direction.
Mana Tatsumiya often dual-wields Desert Eagles when fighting in close range. These may or may not be Airsoft replicas, however. Yuuna also dual wields pistols at various points. Klaus is portrayed with two guns fairly frequently in the art and omake of Maiden Rose but always seems to drop back to just one in actual combat.
Which he uses to tear up the battlefield. Asuka starts off her showdown with the 14th Angel firing one rifle, but with a bunch of weapons stacked behind her probably a 7 Samurai Shout-Out.
As she runs out of ammo, she progresses through giant machine-guns akimbo to multi-shot bazookas-akimbo. Unfortunately for her, it's So Last Season. Kirika does the "New York Reload" empty one gun, then switch to another version in Noir.
Justified, as she's up against an absurd number of mooks and doesn't have time to reload. In a One Piece flashback, Genzo desperately fires two pistols at Arlong in an attempt to save Bellemere's life, but Kuroobi blocks all his shots and slashes him with a sword.
Later in the manga and chronologically since it's not a flashback Nico uses her Dos-fleur to wield four pistols at once. This is the only time we ever see Luffy and Zoro even carry guns. Not to mention how those who hardly fight with weapons, such as Sanji, actually using a weapon.
She's not terribly accurate, but then, neither is Panty when shooting at her. Note that in order to do this, due to the nature of the weapons, she has to wear two pairs of panties at all times. Mami in the third episode of Puella Magi Madoka Magica, with an entire arsenal of conjured flintlock rifles, which she wields Gun Kata style.
Soul Eater 's Death the Kid does this, holding both guns upside down and pulling the triggers with his pinkies. Kid is so obsessed with being symmetrical at all times that he literally will not fire unless he is wielding both guns.
He is psychologically incapable of not using Guns Akimbo. In Strike Witches, Gertrude carries two heavy machine guns into battle. Then again, with her magic and Striker Unit, she's strong enough to do it, and her battle tactics seem to revolve around unleashing massive amounts of ammunition at close range to destroy targets.
Vash the Stampede in Trigun A Cattle Punk setting, on some very rare occasions, uses two weapons at once. In fact, since his left hand is a gun, and he carries his favored weapon in his right, he's basically dual wielding at all times, even if he doesn't usually use both at once.
And Knives once uses two world-ending beam cannons at once. Livio's alter-ego Razlo takes this trope even farther, having a cybernetic arm grafted to his back so that he can triple-wield three massive, six-foot steel cross Punishers.
Wolfwood also gets into this at least once with the pistols hidden inside his own Punisher. Said guns are HandCannons and he's extremely good at using them given that he's an android, this probably qualifies as a Justified Trope.
Two hands, two guns. It is as God intended it, no? The eponymous Marquis, Vol de Gaulle, in Guy Davis' comic uses two gattling gun-like Baroque-carved pistols to fight the "Devils" that may-or-may-not be plaguing the city, which he uses either akimbo or in combination with his sword.
Also, another Sin City story, Family Values, includes a double-Uzi assassination, which is a deconstruction, as the collateral damage caused by it is why Dwight and Miho go after the guy responsible.
At one point Dwight's. In Silent Night Marv wields two. The Punisher uses this trope frequently, as far as back in the cover of the first issue of his first series. Agent Venom switches back and forth between this trope and the proper way to use a gun.
This is one of Grifter's favorite tactics. He will almost never be seen without a gun in each hand. Scud the Disposable Assassin came factory-equipped with a pair of full-auto machine pistols, and knew how to use them right.
Scud actually takes it up a notch in one issue, where he wields four guns at once. Two in each hand, with his trigger fingers going through both guards. After the job of The Grim Reaper was passed down to him, his new guns were forged from the old Angel of Death's sword, making them perfectly accurate.
And perfectly deadly - they could kill anyone, even entities who were technically immortal. If someone was already technically dead, they could survive, but it still hurt like a son of a bitch.
Garth Ennis has been quoted as saying it was a mistake to have the Saint shoot Cassidy early in the series; it was before he'd figured out what he was writing and there's really nothing and no one that can survive.
It's not like those guys he kills later can be defined as biological lifeforms, and honestly, how would you explain that his guns can kill you-know-who but not a little undead vampire?
Hush, a Batman villain, uses two handguns. Two-Face, in keeping with his obsession with duality, is also known to use two guns. Post-resurrection Jason Todd frequently does this.
Black Mask use double handguns as his signature weapon. The Battle for the Cowl event has multiple peope dressed up and claiming to be Batman. Jason Todd's "hat" is being the Batman who dual wields guns.
Kang the Conqueror uses a dual minigun that's light enough to fire with one hand, preventing the need to dual wield, but he sometimes holds an additional gun in his offhand, because he can.
Of course, he also uses two katanas, two sais I think maybe he really, really likes twos. Then again, he can also kill you with his bare hands. But how many hands does he have? Makita, a character from The Red Star, occasionally dual-wields pistols.
Typically characters in the X-Wing Series will stick to one blaster at a time, though some will carry more than one around. Corran, like Wedge, even crosses his arms while firing at two different targets.
They're part of Corsec - think police - so this is probably all Rule of Cool. It's worth noting that just a page later Corran holsters one blaster to try and make a sniper shot with the other, and when making an attack on more thugs, where they aren't rescuing anyone being held down, no one dual-wields.
A bit of Lampshading goes on when he fails to hit one of Galactus ' heralds, and Misty Knight points out how difficult it is to aim while firing two guns.
Deadshot, a member of the Secret Six and the Suicide Squad, fights using dual wrist-mounted machine guns. A frequent tactic of Jonah Hex. Vette carries two blasters and is rather proud of her skill with them.
Though she typically uses both at once, she does switch to one on occasions when accuracy is important. In an odd instance that is presumably a case of Rouge Angles of Satin, Dark "jumped out of a kimbo with guns".
Zig-Zagged in the Doctor Who fanfic Gemini. Badass Normal Damien tries to dual-wield handguns and misses his shots, while Supervillain Captain June Harper dual-wields high-end assault rifles and makes her shots.
In The Coalescence she wields twin pistols of an unspecified caliber. Justified because she gains Improbable Aiming Skills from the dampener removal. Equestria - Pink Eyes, there is a griffin mercenary named Henrietta who does this after she obtains her dead father's gun.
That light things on fire. In Fractured characters do this because they are just that badass. In Origins everyone dual-wielding heavy machine guns has the excuse of mass effect-based weaponry and kinetic stabalizers.
Pessimal, the trademark of Assassin Miss Alice Band, herself a Lara Croft Expy, is her use of two pistol crossbows held and deployed in the same manner in which Lara Croft holds her pistols.
Alice, a barely-there canonical character, is developed much more in these stories as Assassin, adventuress and Stealth Archaeologist. Advent Children features Yaz oo, who gets bonus points for utilizing his Gun Blade, Velvet Nightmare, along with that of his brother Loz.
This was the signature move of silent movie cowboy hero William S. He does it in Hell's Hinges, does this when, filled with righteous anger, he charges into the dance hall that doubles as the Big Bad 's headquarters.
He does it in The Bargain when he robs a crooked casino of the money lost at its roulette table. This trope is a staple of Heroic Bloodshed films, especially those made by John Woo.
John Woo's first use of Guns Akimbo happened during A Better Tomorrow, where Chow Yun-Fat's most memorable character, Mark Gor, blows away a restaurant full of bad guys to avenge the betrayal that got his friend Ho sent to prison.
At one point during the movie, Chow Yun-Fat used at least six Berettas, discarding one pair when he was out of bullets and pulling out another pair to continue kicking ass.
In the first Stranglehold trailer, this part of the movie was homaged by Woo himself with Tequila. The only time he wields two guns is because he already had his backup weapon drawn and only kills one guy this way.
He even uses the same service weapon throughout the movie — and he reloads it! Mind, the film is a much more straightforward crime drama compared to many of Yun-Fat's other movies, with only a pinch of Heroic Bloodshed thrown in for flavor.
Also appeared in Mission: Also used in Broken Arrow during a gun fight in a copper mine. Lightning draws, blind trick shots, and two guns at the same time. El Mariachi in Desperado, who draws two Rugers from his sleeves in order to blow away an entire bar full of bad guys.
Even moreso in the sequel, when he dual wields a sawed off shotgun and a sub-machine gun during a shootout! The Blade series features this frequently. When Blade isn't killing vampires with his blades, he's usually dual wielding pistols or customized sub-machine guns.
In part 2, aside from Blade, Scud is shown dual wielding a pair of Desert Eagles when investigating a noise outside his van, Nyssa wields a pair of machine pistols, and Reinhardt tops them both by wielding a pair of Berettas with huge blades built into them!
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24.02.2018 Nikorisar :
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